Designing a Website For an Estate Agency
The role of a web designer is simple to define but not so simple to do! A web designer is someone who literally designs websites, but to do this they would need to have had many years experience learning the tricks of the trade. This is not simply putting together a fancy website, but coming up with ideas at the last minute, putting down design ideas for even the most obscure companies and being able to identify how the website design will reflect their services and brand.
Such clients include real estate agents who have certain expectations of the design of their website. Estate agency website design has to be able to impress clients and customers within a matter of three seconds. The user will want to be able to navigate around the site without any problems and with minimal supervision. Each page should ideally be descriptive, clear and understandable by all. A typical website would have a list of houses and apartments available, the price range, property details, how long it's been on the market and with some images attached to it.
An addition to the above content, an estate agency website design would also include information about their services, a testimonials page where past customers can put their feedback in about the past services they have received, articles about the current property market, instructions for first time buyers, advice on applying for a mortgage and contact details for setting up an appointment. Along with these come some useful features such as a map of where the property is located, virtual tours, high resolution pictures, Google Street View and other features.
Some of these features can be found on popup windows when users click on the image icon or on the map icon. People can even work on setting up an appointment to view the property with the vendor, as well as register for regular updates on the most recent properties that have come up on the market. The design of the website should also be aesthetically appealing, impressing customers as soon as they land on the website. The site should put out an impression that the agency is an expert in their field, welcoming all existing and potential clients.
