Features of a Good Website Design

With the advancement in Information Technology around the world, Kenya is making significant strides with the coming of fibre optics cable. This is becoming a mainstream business platform for local organizations and companies. However, the software solution providers, especially, the web designers in Kenya face many challenges to cope up with their competitors across the globe.

Here are the top 7 mistakes that Kenya based web designers make:

1. Lack of strategy and plan for the website
The lack of strategy and plan before they design a website is the biggest problem the designers face. The idea behind the website should be clearly defined and the target audience should be identified. When we define our users and their usability goals, we can then devise a better approach to design the website.

2. Complex designs
The web designers lack the real usability asset in their websites. They go for designs that are too complex for the visitors/users to understand. The website design and the content navigation guide the visitors/users and help them find what they're looking for. The web designers should make the users feel comfortable when they are navigating through the website.

3. Contradiction of design and the theme of the website
You might come across those eye-catching websites that tickle your senses but that's not all what a website design should be about. The contradiction of the theme of the website with the designs is also a huge hindrance to a user-friendly website. The design of the website should brand your company's look and feel. For example, if you're designing a law firm's website and using a flashy design then it may not be able to deliver your brand identity to your visitors.

4. Lack of SEO in design
Search engines are the biggest traffic referral sources for websites. The web designers fail to design search-engine-friendly websites because they don't realize that search engine optimization has paramount significance to a good website design.

5. Non-interactive designs
Some web designers in Kenya often design websites that are not interactive; in fact, the design is just a dictation from the designer. The design of the website speaks out your business idea and converts visitors into customers. When a visitor feels that website is letting him do what he wants, that's when your website gets starred. The web design should follow the principles of orchestration and hide redundant details from the user.

6. High scrolling pages
Most of the web designers overdo the page length incorporating stale text. Too much scrolling tends to loose the visitor's interest in your website. Every time a user want to look up for something, he has to scroll up and down a million times, therefore, wasting the time and effort of the visitor. A good website design should be kept simple by maintaining a single concept per page.

7. Increased number of clicks
The most common mistake by the web designers is that they don't reduce the number of clicks required to reach a certain page. The visitor gets lost into the hierarchy and don't feel comfortable using the website.

If the web designers avoid these common mistakes, design simply and creatively, they will be able to achieve better ROIs.