Reasons why you need a website for your side hustle
If you haven’t started your side hustle yet – or if you have one but don’t earn as much as you’d like – here’s the why and how of building a professional website to win customers and make your side-hustle payoff.
Why have a side hustle?
Paying the bills is a big reason people pick up extra work in their downtime, but it’s not the only one. Here are a few more reasons to start your own side business.
- Do what you love
Not everyone is lucky enough to love their day job, and a side gig can help balance out the daily grind with work that’s fun. Maybe after a day at the bank, you’re ready to unwind with a couple of hours of writing short stories. If you’ve got readers who subscribe each month through a service like Patreon, your hobby can pay off. Or maybe a Sunday afternoon that you spend baking and decorating a cake for a local client’s party is the perfect way to refresh yourself for the 9-5 workweek ahead.
- Transition to self-employment
If you’ve ever seriously thought about becoming your own boss, you know it can be a tough leap to make – financially and emotionally. By testing out your business idea on the side, you can see if it’s workable without losing your regular income. And if you’re one of those exuberant folks who has a new business idea every other week, testing them out as side gigs can help you decide which keepers are before you go all in.
- Counteract “economic uncertainty”
Even if your finances are good now, extra income can help you prepare for whatever life throws at you later on. Having a few months’ worth of living expenses saved up is always a wise move, and having extra money to invest when you’re young can help you out when you’re ready to retire someday.
Does your side hustle really need a website?
Yes. We’re admittedly pro-website here at Ace Solution Africa, but these days a business without a website is a business many customers will never even know about. There are also marketing and sales advantages to doing at least some of your business online. With a website, your side hustle can:
- Get found
Most shoppers start the purchase process by searching online, and this step in their purchase process is where small businesses like a side hustle can stand out.
According to new research by Microsoft, some 70% of shopping searches happen on Google, Bing, and other search engines, rather than within marketplaces like Amazon. That’s good news for independent sellers, as long as you know how to get your side hustle’s site to rank well in search results.
If you provide local services or goods, a website is a must – and the site must be optimized for fast and easy-to-navigate mobile use. That’s because a whopping 88% of “near me” searches happen on mobile devices while consumers are out and about. If they’re going to find you when they’re ready to do business, it will almost certainly be because of your site and SEO.
- Establish credibility
To buy from you, customers need to trust you, and a website is an important tool for building trust. A good site gives visitors the information they need to make a decision, including product or service details, testimonials and awards, purchase and refund policies, contact information, and more.
In contrast, businesses without websites can seem shady or amateur. As Craig Reardon writes at Smart Company’s Australian site, “The lack of a website will make customers question your fundamental business savvy. You just can’t be serious if you don’t have a website because it is the most basic of customer service tools.”
- Build your list
When business owners talk about their list, they’re almost always referring to their email list.
This is the group of customers and potential customers who’ve opted into getting newsletters, promotions, and offers from you via email, which means there’s real value in building your side hustle’s list.
Put a sign-up form on your site and create a welcome-to-the-list autoresponder email using an email marketing tool like Constant Contact. Then when you’re ready to let your list know about sales and new products, all you have to do is write them up and hit send.
- Sell direct
Does your side hustle sell products you can delivery digitally or ship easily? Do you sell services that people outside your immediate area can use?
If so, a website can expand your side hustle’s potential customer pool far beyond your hometown. We’ve got the lowdown on setting up an e-commerce website and creating a portfolio site for professional services.
Setting Up Your Side Hustle Website
Even if you’ve never set up a website before, you’ll be pleased to learn it’s easy to do. Are you skeptical?
It’s time to cast that skepticism aside and get ready to do something you may have never thought you could do.
This section will walk you through the steps of setting up your website fully in a matter of days.
Visualize the structure of your website
It’s true. There is an art and a science to the structure of websites. If you stop and think about your favorite sites, you’ll realize they are logical, have a basic navigational structure, and include main categories and subcategories. Think about the navigation menu with its main categories (home, about, services, contact) and all its potential subcategories.
You’ll be happy to know that Ace Solution Africa has already done the hard work for you. Ace Solution Africa Has the best Website Builders who can help beginners with building a website.
All you have to do is select a template you like best, decide how you want to organize the pages, add elements and features you like and delete what you don’t like. Thankfully, you can do this with one of our designers.
Brainstorm the pages you want to include
The next step in building the perfect website is to brainstorm exactly which main pages you want to include on your website. Typical pages to choose from include:
You can also create subpages underneath your main pages. For example, let’s say your company has three owners, and you want to highlight each owner individually. You could create three separate pages, and nest them under the “about” main page as subpages.
Again, creating a page in Ace Solution Africa is easy. It’s a matter of choosing your preferred template and getting your work done.
Start Building Your Side Hustle Website with Ace Solution Africa
Now that you know what you want your website to look like and which pages you’d like to include, you’re ready for the fun part.
It’s time to sign up for Ace Solution Africa, to the launch of your new website. Once you’ve completed these steps, your website will be live, and you’ll be ready to start your side hustle.
Step 1: Pick a hosting plan for your side hustle website.
Ace Solution Africa has three hosting plans starting from 3000 Ksh.
Step 2: Pick a domain name for your website.
To pick your domain, all you have to do is type something in the “get the domain” box. If your top choice for your website isn’t available, then select another until you find a domain that is available.
If you are set on a specific domain name, but the .com version is already taken, you can select another top-level domain Such as .ke, or etc. If you already have a domain name, then you can connect it with our team.
Step 4: Pick a template for your website.
Our designers will develop a customized template for your website. You can customize your template to much your color theme
Step 5: Add the content you planned out to your side hustle website.
After the design is complete you can add your content.
Step 6: Review your content and launch your website.
The last step is to review your website, make any changes, and then give us the go-ahead to publish your site.
Starting a side hustle is not easy, but it’s rewarding. Not only will you make a little extra money, but you’ll also learn unexpected skills (like how to build a website) along the way.
“Owning a side business can be very challenging, but also very rewarding. It may take two to three years for your business to really take off, so it will require patience and persistence. The upside? You will learn things that you may not have ever learned in a corporate setting, and the pride you feel knowing that you have created something very unique that meets the needs of others is priceless.” Robert Platt
What are you waiting for? Get your website up and running today by signing up with Ace Solution Africa. Your dreams of starting a successful side hustle are just a few clicks away.