Hotel Digital Marketing
Ace Solution Africa provides effective, comprehensive hotel digital marketing services that are aimed at driving direct online bookings. We are passionate about hotels and we help hotel owners increase web traffic and grow online sales by harnessing key online technologies. We have over 5 years experience in marketing hotel properties in Kenya.
When a client signs with us, they are acquiring a trusted partner. We have strong relationships with our clients, and this makes clients have confidence with Ace Solution Africa. As our clients' expert advisor on digital issues, they know they can trust us to fulfill all of their hotel online marketing desires.
What we do
- Responsive Hotel
- Social Media
- Pay Per Click
Advertising for Hotels
Responsive Hotel Website Design
The use of a leading edge responsive website is one of the most important components of marketing in the hospitality industry.
What is a Responsive Website?
Responsive websites are those sites that automatically adjust to the screen size of the device you are using. These sites look good on laptops and desktops, but they also adjust seamlessly to the small screens of smartphones and tablets. The ability of your website to look attractive and remain user-friendly on any size screen is important for your hotel, since so many consumers are now using smartphones to book their travel plans.
Why is a State of the Art Website so important?
Your hotel’s website is a significant tool for generating direct booking revenue. It permits you to contest against online travel agencies, who attract your customers and then charge you a fee whenever your client books through them. Your website is also your online identity, promoting your brand and driving brand awareness.
Why you need to act now?
Majority of travelers are currently using their mobile devices to book travel plans. While the old-fashioned website has performed well, the technology is now outdated. Without a positive user experiences on mobile, travelers can become upset and abandon the booking process.
Direct bookings - Having a website that is responsive, can help to initiative more bookings direct through your website since you will be able to cater for users on mobile devices.
Protect your investment - An investment in responsive design will maximize the customer experience on your website and make it easy for them to buy your products and services. A responsive website is also easy to maintain, since all of your website elements will be in one place.
Search Engine Optimization (SEO) for Hotels
SEO is the process of driving traffic to a website by making your website to appear on top search engine pages such as google, yahoo etc. When your website appears on top of search engine pages the high possibility your potential clients will visit the page.
SEO is one of, if not, the most important digital marketing services that you need to start or improve for your hotel website. SEO is responsible for over 50% of traffic to hotel website and generates 35% direct online revenue. The reasoning behind this is that if you are unable to drive traffic to your web site, it does not matter if you sell the finest product or service available because your potential clients will not know what you have to offer.What are the Benefits of SEO?
- SEO offers excellent return on investment (ROI)
- SEO is by far the greatest ROI that we’ve seen time and time again.
- Customers are looking for you
- Decrease 3rd party commissions
- SEO helps boosting a hotel owner's confidence
Ace Solution Africa Ltd, working with our experienced partners, is known for its specialized SEO campaign management for hotel properties. Based in Nairobi, we are able to offer you with search engine optimization services which includes content development, link building, keywords research and analysis, etc that rivals the best in the market.
Social Media for Hotels
Increase client engagement and direct traffic to your website with our effective social media marketing for your hotel. We offer a set of social media marketing services that help to increase brand awareness, drive traffic to your website and increase online presence.
Social media will help connect target audience with your hotel by sharing fresh content, photos and many more information about your hotel. By incorporating social signal and interacting with your hotel’s existing and potential clients, our social media service help to bring your business into real-life conversion. This helps you to know how people feel about your business and know the areas you can improve on.
Our social media marketing service is an all-inclusive product that help improve the hotel’s social interaction. Increasing your hotel online presence with social marketing aspect drives community interaction, brings the business into limelight and thus increase in sales.Benefits
- Brand awareness
- Drive traffic to website
- Makes business famous
- Increase online presence
- Competitive advantage
- Increase in sales
Pay Per Click Advertising for Hotels
Drive interested visitors to your website and rise your visibility in a quick, powerful and cheap way.
PPC means pay-per-click, is a type of digital marketing in which advertisers pay a fee each time their ad is clicked. Basically, it’s a way of buying visits to your hotel site. Our pay per click advertising can help drive potential clients to your hotel’s website. Our approach ensures that your hotel is available when people search for options in your market. We will find the most profitable keywords and description texts that will work for your hotel in order to get you the results you really want and need in digital marketing for success. When paired with SEO, PPC ads are important tool for increasing traffic and bookings through to your website.
We have enough experience in managing Pay Per Click accounts. We use the up-to-date technology and our team keeps abreast of the latest advances from the search engine industry. Ace Solution Africa Ltd will give you the best online marketing tactics while managing your campaigns for better change.What are the Benefits of PPC?
- You only pay when an attracted person clicks.
- You come up with your budget to control costs.
- You can reach your preferred client at the exact time with the exact ad.
- Unlike other search, PPC can give you the expected result faster
- PPC data can inform your other marketing channels.
Hotel Online Booking Engine
We will help source an intelligent, cutting-edge booking engine that allows you to maximize your internet sales, income and improve your sales strategy.
We're passionate about helping hotels improve their conversion rate and strengthen their sales strategy. Online booking engine is the right solution for you to increase conversion and boost your online reservations!Benefit of online booking engine
- Hotel Website - Connect your website to the best conversion optimized engine in the market.
- Mobile Tablets - Mobile Tablet friendly design that creates a great custom experience for your clients.
- TripAdvisor - Holidaymakers can now easily find your hotel rates and availability directly on TripAdvisor site.
- Facebook App - Fully unified booking engine App that helps you to have a direct link with your fan page audience.
- Corporate - Offers best value for corporate accounts. Exceptional discount, promo-codes & dedicated rate plans.
- Guest Loyalty - Loyalty scheme for committed customers.
- Call Centre - Bespoken booking engine Call Center service feature, which can be personalized to your booking department's needs
- MetaSearch Engines - Directs leads from meta-search sites to your own website and monitor how each campaign performs.
- IDS/GDS Distribution - We are aware of the significance of Linking to leading Channel Management providers & GDS
Channel Manager gives hoteliers a single point of control for an effective, real-time management of all the hotel’s online supply channels. It automates the management and transmission of price, restriction and availability information to OTA partners. The tool also has analytical functions which help hotel owners make informed decisions to drive revenue and profit.
The channel manager enables you to maximize bookings and revenue from your online distribution channels while minimizing the clerical effort. Manage online sales effectively, in real time, from a single point of control.Benefits
- Regulate online distribution
- Manage multiple channels effortlessly
- Proactively respond to market changes
- Reduce administrative costs
- Grow revenue and profits
Email marketing is one of the best communication and promotion vehicles in the online marketplace. Our Email Marketing solution assists hotels in aiming, generating, and delivering effective email messaging to current and potential guests. Hotel email marketing helps you maintain your customer database, keep in touch and obtain more.
Achieve excellent marketing results with cutting edge responsive designs and appropriate messaging that initiate action and keeps you ahead of your guests.
Your hotel can significantly benefit from email marketing. It is fast and cheap, ensures higher responsive rates, allows targeted marketing and builds trustworthy relationships. We'll help you achieve more hotel bookings through reaching customers with suitable and persuasive emails.
Reporting and Analytics
Depending on the products selected, we will send you either weekly or monthly reports which will include the work done in the last week or last month along with the current performance of the website.Benefits
- Get rich insight into who is visiting your website.
- Make informed decisions based on concrete data.
- Track performance over time.
- Reduce customer defection to competitors.
- Convert more traffic into purchasing customers.