CLIENT OVERVIEW

Vulture’s Feather is a literary project by Dr. Jamlick M. Muthuuri, telling the story of Efrem, a gifted Ethiopian surgeon from the marginalized Beta Israeli community. The book explores resilience, ambition, and triumph over systemic discrimination and political oppression. The client needed a digital platform to showcase the book, share the author’s story, and enable direct sales.

1

Objective​

  • Create a professional author website to launch and promote A Vulture’s Feather.
  • Provide a seamless link to various e‑commerce platforms  for readers to purchase the book online.
  • Highlight the author’s biography and background to build credibility and connection.
  • Ensure the site is visually engaging, mobile‑friendly, and easy to navigate.
2

Approach

  • Story‑Driven Design: Built the site around the book’s themes of resilience and triumph, using strong visuals and compelling copy.

  • Author Branding: Dedicated sections for Dr. Muthuuri’s biography and journey to connect with readers.
  • Performance & Accessibility: Optimized for speed, mobile devices, and secure browsing.

  • Scalability: Designed the site to accommodate future works, blog posts, or media features.

3

Impact

  • Successful Book Launch: The site provided a professional platform for the release of A Vulture’s Feather.
  • Direct Sales Channel: Enabled readers to purchase the book by linking to various online ecommerce platforms.
  • Enhanced Author Visibility: The biography and storytelling elements built trust and connection with readers.
  • Future‑Ready Platform: The scalable CMS allows for expansion into future publications, events, or speaking engagements.

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