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WHY YOUR BUSINESS NEEDS A WEBSITE (Part 2)

Common Objections Business Owners Make Against Having a Website We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses. 1: “MY BUSINESS IS TOO SMALL,… Read more »

WHY YOUR BUSINESS NEEDS A WEBSITE (Part 1)

If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website. Here’s why: Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an… Read more »

5 TIPS TO HELP MAKE YOUR WEBSITE MORE MOBILE FRIENDLY

Why should your website be more mobile friendly and how exactly do you do this? Are you noticing a decline in your organic website traffic; do you still use the same old website design that you began with? A bad website design could be the reason why you are losing website traffic and it’s a… Read more »

REVIEWS CAN BOOST THE BOTTOM LINE OF YOUR BUSINESS- STUDY

  A recent study showed that more review stars translate into higher paid search conversion rates. Businesses which had an average of 3.31 stars managed to get a 10.42% conversion rate. On the other hand, those that managed 4.5+ stars achieved a remarkable 12.83% conversion rate. The study further proved that the response rate also… Read more »

ADDING A BUSINESS DESCRIPTION IN GOOGLE IS NOW HASSLE FREE

It’s now possible to add a business description directly within Google my Business. Google had removed this feature back in 2016 when they dropped the Google+ support but it’s back. This feature has provided a hassle-free way to keep information about your business up to date and this ultimately helps the searchers.   How can… Read more »

RESCUING A POORLY CONVERTING WEBSITE (TIPS AND GUIDELINES)

No matter how many hours you spend on Google Analytics pages, you are likely to feel challenged when you see any sign of a slump. Something even more worse than this is when the traffic arrow is going up while conversions are in the negative range. This is a danger zone and everyone’s biggest nightmare…. Read more »

A QUICK GUIDE TO GETTING YOUR OWN BRANDED EMAIL ADDRESS

HOW DO I GET MY OWN EMAIL? Email addresses play a very important role when it comes to being professional. For example, a person emailing you from “hotP@adc.com” and another person emailing you from “kevin@kevinsbusiness.com” will have a different effect on you. In the above case, you are more likely to regard Kevin with more… Read more »

ACE SOLUTION AFRICA’S SEO

There is nothing as hard as trying to convince a client why your services are charged higher than your competitors. From time to time, I often have a tough time evangelizing to clients who are wise enough to canvass among multiple SEO companies here in Kenya and even Abroad. While the ones abroad are better… Read more »

BE CAREFUL HOW YOU COLLECT REVIEWS- GOOGLE UPDATES ITS REVIEWS GUIDELINES

  A struggle Google faces is trying to keep the Reviews Trustworthy. Often, people give Fake Reviews but Google is trying to Fish them out and only include Genuine Reviews. As reported in Google My Business Forums, just recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange… Read more »

GOOGLE LAUNCHES TWO NEW TOOLS AIMED AT HIGHLIGHTING THE IMPORTANCE OF PAGE SPEED ON MOBILE DEVICES

Google has consistently been pushing and encouraging website owners to improve their mobile-site experience. This has led them to launching multiple algorithms and tools aimed at achieving the same. Recently at Mobile World Congress, Google launched two new tools; a new Mobile Scorecard and a Conversion Impact Calculator that are designed to help you keep… Read more »

Latest
  • WHY YOUR BUSINESS NEEDS A WEBSITE (Part 2)

    Common Objections Business Owners Make Against Having a Website We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses. 1: “MY BUSINESS IS TOO SMALL,… Read more »

  • WHY YOUR BUSINESS NEEDS A WEBSITE (Part 1)

    If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website. Here’s why: Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an… Read more »

  • 5 TIPS TO HELP MAKE YOUR WEBSITE MORE MOBILE FRIENDLY

    Why should your website be more mobile friendly and how exactly do you do this? Are you noticing a decline in your organic website traffic; do you still use the same old website design that you began with? A bad website design could be the reason why you are losing website traffic and it’s a… Read more »

  • REVIEWS CAN BOOST THE BOTTOM LINE OF YOUR BUSINESS- STUDY

      A recent study showed that more review stars translate into higher paid search conversion rates. Businesses which had an average of 3.31 stars managed to get a 10.42% conversion rate. On the other hand, those that managed 4.5+ stars achieved a remarkable 12.83% conversion rate. The study further proved that the response rate also… Read more »

  • ADDING A BUSINESS DESCRIPTION IN GOOGLE IS NOW HASSLE FREE

    It’s now possible to add a business description directly within Google my Business. Google had removed this feature back in 2016 when they dropped the Google+ support but it’s back. This feature has provided a hassle-free way to keep information about your business up to date and this ultimately helps the searchers.   How can… Read more »

  • RESCUING A POORLY CONVERTING WEBSITE (TIPS AND GUIDELINES)

    No matter how many hours you spend on Google Analytics pages, you are likely to feel challenged when you see any sign of a slump. Something even more worse than this is when the traffic arrow is going up while conversions are in the negative range. This is a danger zone and everyone’s biggest nightmare…. Read more »

  • A QUICK GUIDE TO GETTING YOUR OWN BRANDED EMAIL ADDRESS

    HOW DO I GET MY OWN EMAIL? Email addresses play a very important role when it comes to being professional. For example, a person emailing you from “hotP@adc.com” and another person emailing you from “kevin@kevinsbusiness.com” will have a different effect on you. In the above case, you are more likely to regard Kevin with more… Read more »

  • ACE SOLUTION AFRICA’S SEO

    There is nothing as hard as trying to convince a client why your services are charged higher than your competitors. From time to time, I often have a tough time evangelizing to clients who are wise enough to canvass among multiple SEO companies here in Kenya and even Abroad. While the ones abroad are better… Read more »

  • BE CAREFUL HOW YOU COLLECT REVIEWS- GOOGLE UPDATES ITS REVIEWS GUIDELINES

      A struggle Google faces is trying to keep the Reviews Trustworthy. Often, people give Fake Reviews but Google is trying to Fish them out and only include Genuine Reviews. As reported in Google My Business Forums, just recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange… Read more »

  • GOOGLE LAUNCHES TWO NEW TOOLS AIMED AT HIGHLIGHTING THE IMPORTANCE OF PAGE SPEED ON MOBILE DEVICES

    Google has consistently been pushing and encouraging website owners to improve their mobile-site experience. This has led them to launching multiple algorithms and tools aimed at achieving the same. Recently at Mobile World Congress, Google launched two new tools; a new Mobile Scorecard and a Conversion Impact Calculator that are designed to help you keep… Read more »