Web Design and Development Packages

As a business owner you want to make the right decisions that put you on the right track to success. You have assessed that your business needs a website so as to help you meet a couple of goals. The next step is getting the right web developers in Nairobi to help you translate your vision. Many web design  agencies will concentrate on the technicalities like seamless design, appealing layout and mobile friendliness. These things sound good on paper but the big question is how they help you tick your business goals.

At Ace Solution Africa, we take time to understand your business specific goals. These are the steps we undertake before giving you that website with a high ROI.

The Purpose of Your Website

First thing to consider is what you intend to accomplish with the website. This is where we analyze your business needs and use a website as a tool to accomplish them. Focus on that one offering that is the backbone of your business. It’s never a wise thing to mush everything up and try to achieve it all under one roof. Specializing in one major service helps the web developers in Nairobi build around the major service. The features and customizations rotate around this service and is not too cluttered or complicated for the user to hack.

Discover Your Key Selling Point

Know what makes you stand out from the competition. This is the one super important feature about what you have to offer. If your business was a show then this would be a highlight reel.  Great web developers in Nairobi make sure to highlight these features on your site in a way that makes it the center of attraction.

Know Your Customer and their Needs

A website is an investment to enhance the whole customer experience. In fact a website is more important to your clients than it is to your employees therefore it should focus on what clients need. Knowing the customer’s pain helps you to build a website that is specifically meant to address these issues. Knowing your target client in detail is also beneficial. Demographics like age help you create a theme and layout that speaks to them.

Analyzing your Competition

You need to know what the industry leaders are doing different. The big boys always get the basics right. It is good to analyze things like Search Engine Optimization and website bounce rates. These technical bits will help us know how to prepare our new baby for the world out there. As you get to know their strengths, learning from their weaknesses helps us get the best out of our new site. The analysis should be objective and unbiased.

Now before we head on to create the actual website, we have one final check to go through. This is figuring out the type of your content you want posted on the website. This is important because it helps us know the structure we need to build the content under. It’s always nice to know what you want to house before you start the actual construction.  We need to know how to come up with a layout that showcases the most important details first. The best web developers in Nairobi pay special attention to the clients business needs first. Other general web design considerations only come second to meeting the business needs.