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WHY YOUR BUSINESS NEEDS A WEBSITE (Part 2)

Common Objections Business Owners Make Against Having a Website We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses. 1: “MY BUSINESS IS TOO SMALL,… Read more »

WHY YOUR BUSINESS NEEDS A WEBSITE (Part 1)

If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website. Here’s why: Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an… Read more »

5 TIPS TO HELP MAKE YOUR WEBSITE MORE MOBILE FRIENDLY

Why should your website be more mobile friendly and how exactly do you do this? Are you noticing a decline in your organic website traffic; do you still use the same old website design that you began with? A bad website design could be the reason why you are losing website traffic and it’s a… Read more »

REVIEWS CAN BOOST THE BOTTOM LINE OF YOUR BUSINESS- STUDY

  A recent study showed that more review stars translate into higher paid search conversion rates. Businesses which had an average of 3.31 stars managed to get a 10.42% conversion rate. On the other hand, those that managed 4.5+ stars achieved a remarkable 12.83% conversion rate. The study further proved that the response rate also… Read more »

ADDING A BUSINESS DESCRIPTION IN GOOGLE IS NOW HASSLE FREE

It’s now possible to add a business description directly within Google my Business. Google had removed this feature back in 2016 when they dropped the Google+ support but it’s back. This feature has provided a hassle-free way to keep information about your business up to date and this ultimately helps the searchers.   How can… Read more »

RESCUING A POORLY CONVERTING WEBSITE (TIPS AND GUIDELINES)

No matter how many hours you spend on Google Analytics pages, you are likely to feel challenged when you see any sign of a slump. Something even more worse than this is when the traffic arrow is going up while conversions are in the negative range. This is a danger zone and everyone’s biggest nightmare…. Read more »

A QUICK GUIDE TO GETTING YOUR OWN BRANDED EMAIL ADDRESS

HOW DO I GET MY OWN EMAIL? Email addresses play a very important role when it comes to being professional. For example, a person emailing you from “hotP@adc.com” and another person emailing you from “kevin@kevinsbusiness.com” will have a different effect on you. In the above case, you are more likely to regard Kevin with more… Read more »

ACE SOLUTION AFRICA’S SEO

There is nothing as hard as trying to convince a client why your services are charged higher than your competitors. From time to time, I often have a tough time evangelizing to clients who are wise enough to canvass among multiple SEO companies here in Kenya and even Abroad. While the ones abroad are better… Read more »

BE CAREFUL HOW YOU COLLECT REVIEWS- GOOGLE UPDATES ITS REVIEWS GUIDELINES

  A struggle Google faces is trying to keep the Reviews Trustworthy. Often, people give Fake Reviews but Google is trying to Fish them out and only include Genuine Reviews. As reported in Google My Business Forums, just recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange… Read more »

GOOGLE LAUNCHES TWO NEW TOOLS AIMED AT HIGHLIGHTING THE IMPORTANCE OF PAGE SPEED ON MOBILE DEVICES

Google has consistently been pushing and encouraging website owners to improve their mobile-site experience. This has led them to launching multiple algorithms and tools aimed at achieving the same. Recently at Mobile World Congress, Google launched two new tools; a new Mobile Scorecard and a Conversion Impact Calculator that are designed to help you keep… Read more »

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  • SEO IS THE REAL BUSINESS DEAL

    A business without SEO is like a man winking at a beautiful girl from a dark corner of a club. He will never get her. An entrepreneur that expects to tap online business must look for better to boost traffic, increase returns on investment and conversion rates. Social media marketing and search engine optimization is… Read more »

  • HOW DO YOU PACKAGE YOUR MESSAGES FOR SOCIAL MEDIA?

    Facebook plans to incorporate adverts in the middle of its videos. This is a bold and calculated step that each business person needs to pay close attention to. It will work. The way a business packages its message is very important for the audience. Just because social media is a place to socialize and discuss… Read more »

  • Discover latest News about SEO local search for the month of January 2017

    Staying on top of what’s happening in your field can help to keep you a head of the curve. Technology is ever-changing and staying up to date isn’t easy, however it’s prudent to make an effort of catching up with the new trends. Below are the changes to expect this month of January 2017:  Mobile… Read more »

  • Stay In the Know

    The festive season is here again! But have you examined your business marketing strategies to ensure you reap the most this season? It is an undisputable fact that technology is ever-changing and has made impact on digital marketing. You must stay relevant in this online marketing game! This advancements has made the future of digital… Read more »

  • Reliable SEO Services

    SEO Myths Debunked

    In this world of technology everything is changing. Relying on your past success and you will be left in the dust. Just like Mobile phones, computers and websites, search engine optimization is also evolving in order to deliver better search results. SEO experts are being forced to get rid of common myth about SEO and… Read more »

  • BUSTED - 7 myths about Website Design

    BUSTED – 7 myths about Website Design

    In this digital age, owning a website for your business is a necessity not an option. Currently, many business transactions are done online. If you have a business and don’t have a website, you are losing out on great opportunities for your business. However, there are common misconceptions many people have when considering to have… Read more »

  • responsive website design in nairobi

    Responsive website designing in Nairobi

    At this this time and age you expect everybody to know the importance of a business having a website. You will be surprised with the number of small business that don’t have a website. If your business doesn’t have a website then it is missing out one of the most powerful marketing tool. A website… Read more »

  • Discover the leading website design company in kenya

    Discover the leading website designing company in Kenya

    Ace Solution Africa is one of the outstanding web designing company in Kenya offering various web based services such as social media optimization, website designing. Pay per click, search engine optimization among others. Our experienced team keep themselves up-to-date in the most advanced and latest technical skills currently in use in order to design a… Read more »

  • Strategic approach to social media marketing

    Strategic approach to social media marketing

    Social media optimization is basically using social media as a facilitator to grow your business online presence. It is not about setting up a Twitter handle, Facebook Page because a nice thing to do,SMO is about strategically  creating social media plan in order to connect with your target audience. A well planned SMO campaign will… Read more »

  • Discover Internet Marketing

    Discover Internet Marketing

    Today Internet marketing is very vital part of any business as there are many ways to benefit from the online world. It helps to increase website exposure and traffic to your site, thus high chances of getting new clients. There are several ways you can use to achieve this, social media optimization, search engine optimization,… Read more »