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WHY YOUR BUSINESS NEEDS A WEBSITE (Part 2)

Common Objections Business Owners Make Against Having a Website We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses. 1: “MY BUSINESS IS TOO SMALL,… Read more »

WHY YOUR BUSINESS NEEDS A WEBSITE (Part 1)

If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website. Here’s why: Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an… Read more »

5 TIPS TO HELP MAKE YOUR WEBSITE MORE MOBILE FRIENDLY

Why should your website be more mobile friendly and how exactly do you do this? Are you noticing a decline in your organic website traffic; do you still use the same old website design that you began with? A bad website design could be the reason why you are losing website traffic and it’s a… Read more »

REVIEWS CAN BOOST THE BOTTOM LINE OF YOUR BUSINESS- STUDY

  A recent study showed that more review stars translate into higher paid search conversion rates. Businesses which had an average of 3.31 stars managed to get a 10.42% conversion rate. On the other hand, those that managed 4.5+ stars achieved a remarkable 12.83% conversion rate. The study further proved that the response rate also… Read more »

ADDING A BUSINESS DESCRIPTION IN GOOGLE IS NOW HASSLE FREE

It’s now possible to add a business description directly within Google my Business. Google had removed this feature back in 2016 when they dropped the Google+ support but it’s back. This feature has provided a hassle-free way to keep information about your business up to date and this ultimately helps the searchers.   How can… Read more »

RESCUING A POORLY CONVERTING WEBSITE (TIPS AND GUIDELINES)

No matter how many hours you spend on Google Analytics pages, you are likely to feel challenged when you see any sign of a slump. Something even more worse than this is when the traffic arrow is going up while conversions are in the negative range. This is a danger zone and everyone’s biggest nightmare…. Read more »

A QUICK GUIDE TO GETTING YOUR OWN BRANDED EMAIL ADDRESS

HOW DO I GET MY OWN EMAIL? Email addresses play a very important role when it comes to being professional. For example, a person emailing you from “hotP@adc.com” and another person emailing you from “kevin@kevinsbusiness.com” will have a different effect on you. In the above case, you are more likely to regard Kevin with more… Read more »

ACE SOLUTION AFRICA’S SEO

There is nothing as hard as trying to convince a client why your services are charged higher than your competitors. From time to time, I often have a tough time evangelizing to clients who are wise enough to canvass among multiple SEO companies here in Kenya and even Abroad. While the ones abroad are better… Read more »

BE CAREFUL HOW YOU COLLECT REVIEWS- GOOGLE UPDATES ITS REVIEWS GUIDELINES

  A struggle Google faces is trying to keep the Reviews Trustworthy. Often, people give Fake Reviews but Google is trying to Fish them out and only include Genuine Reviews. As reported in Google My Business Forums, just recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange… Read more »

GOOGLE LAUNCHES TWO NEW TOOLS AIMED AT HIGHLIGHTING THE IMPORTANCE OF PAGE SPEED ON MOBILE DEVICES

Google has consistently been pushing and encouraging website owners to improve their mobile-site experience. This has led them to launching multiple algorithms and tools aimed at achieving the same. Recently at Mobile World Congress, Google launched two new tools; a new Mobile Scorecard and a Conversion Impact Calculator that are designed to help you keep… Read more »

Latest
  • Promote Your Business with New Instagram Poll Sticker

    Instagram is one of the social media marketing Nairobi platforms that most business owners now are currently using to promote their businesses. Instagram has introduced a new feature, which now allows you to add a poll question to your Instagram story, with two answer options. Your followers viewing the post can answer your poll, by… Read more »

  • Tips of How Every website design in Kenya can be Made Better!

    I am sure every web owner loves engagement on their site after they put up new contents. It can be really discouraging for a business owner in Nairobi who never gets feedback after they have new material on their web pages. its evident that posting up blogs has done wonders for other entrepreneurs in the… Read more »

  • 4 Mistakes You Must Avoid While Creating a Responsive Website in Kenya

    Smartphone technology has been the newest and biggest invention to the communication for the longest time now. By 2015, mobile usage had surpassed desktop searches by a significant number and the growth is still being witnessed. In the current times we are in, its possible to access the web using different devices; tablets, netbooks and… Read more »

  • NEW UPDATES FOR FACEBOOK ADS MANAGER

    Facebook launches a new update for “Ads Manager” that’s aimed at improving their Advertisement services. In the new update, Facebook combines Ad manager and Power Editor into one platform so as to make it simpler for users to create and manage Ads on a common platform. The new update comes with a few noticeable changes,… Read more »

  • PRACTICAL TIPS FOR USING GOOGLE’S LOCAL Q&A FEATURE

    The main idea behind introducing the Q&A into local search was for Google first to get most updated and relevant data about businesses and places, while at the same time it would serve as the best source for fresh content. However, it’s very crucial to use this feature carefully to avoid it working against your… Read more »

  • GOOGLE NOW ALLOWS EDITING BUSINESS LISTINGS FROM THE SEARCH RESULTS.

    Are you a Nairobi business owner whose business is verified on Google My Business? If yes, it’s now possible to update your business information directly from Google. How is that possible? Find out below. “Type your business name in the Google search box, you have to be logged into your Google My Business account first,… Read more »

  • MOVING YOUR KENYAN WEBSITE TO HTTPS? AN OPPORTUNITY EVERY BUSINESS HAS TO TAKE ADVANTAGE OF!

    Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. This presents a good opportunity to make the switch to HTTPS and webmasters can take advantage of this switch to implement other SEO improvements. Moving your website to HTTPS will encourage Googlebot to recrawl… Read more »

  • TACKLING THE PROBLEM OF DUPLICATE CONTENT

    Are you a business in Nairobi and this keeps happening to you? While duplicate content is an issue and can harm you in the SERPs, it’s not as scary as many make it out to be. Unless you are maliciously trying to manipulate the SERPs, Google and the other search engines won’t typically penalize you…. Read more »

  • 6 SEO STRATEGIES WEBSITES IN KENYA SHOULD DEFINETILY NOT IGNORE

    The phrase SEO sounds scary, but trust me it’s not. On the contrary, it’s actually quite thrilling and fun but only if you follow the strategies I will share with you below. SCHEMA MARKUP Schema is simply another way to organize the data/information on your site, and it gives Google a roadmap to your content…. Read more »

  • 5 HELPFUL TIPS OF HOW A KENYAN ECOMMERCE WEBSITE OWNER CAN USE THE LATEST TRENDS TO THEIR ADVANTAGE.

    How do you engage your visitors and capture their attention before they leave your website for good? Customers are looking for shopping experiences that are mainly targeted at them. Erik Bullen, CEO at MageMail, said “The megatrend is about hyper-personalization and the ability to buy ‘anywhere, anytime’ by applying modern technologies.” Here are the latest… Read more »