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Reasons why you need a website for your Side Hustle

Reasons why you need a website for your side hustle If you haven’t started your side hustle yet – or if you have one but don’t earn as much as you’d like – here’s the why and how of building a professional website to win customers and make your side-hustle payoff. Why have a side hustle? Paying… Read more »

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REASONS WHY YOU NEED TO HIRE A DIGITAL MARKETING AGENCY FOR YOUR BUSINESS

For many businesses, outsourcing has become an important part of their digital marketing strategy. You might think that I am biased here, but truly believe the right digital agency can make a huge improvement when measuring the return on marketing investment made in digital. You’re able to tap into the skills, experience, and perspectives of a collection of… Read more »

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REVIEWS CAN BOOST THE BOTTOM LINE OF YOUR BUSINESS- STUDY

  A recent study showed that more review stars translate into higher paid search conversion rates. Businesses which had an average of 3.31 stars managed to get a 10.42% conversion rate. On the other hand, those that managed 4.5+ stars achieved a remarkable 12.83% conversion rate. The study further proved that the response rate also… Read more »

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A QUICK GUIDE TO GETTING YOUR OWN BRANDED EMAIL ADDRESS

HOW DO I GET MY OWN EMAIL? Email addresses play a very important role when it comes to being professional. For example, a person emailing you from “hotP@adc.com” and another person emailing you from “kevin@kevinsbusiness.com” will have a different effect on you. In the above case, you are more likely to regard Kevin with more… Read more »

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NEW UPDATES FOR FACEBOOK ADS MANAGER

Facebook launches a new update for “Ads Manager” that’s aimed at improving their Advertisement services. In the new update, Facebook combines Ad manager and Power Editor into one platform so as to make it simpler for users to create and manage Ads on a common platform. The new update comes with a few noticeable changes,… Read more »

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PRACTICAL TIPS FOR USING GOOGLE’S LOCAL Q&A FEATURE

The main idea behind introducing the Q&A into local search was for Google first to get most updated and relevant data about businesses and places, while at the same time it would serve as the best source for fresh content. However, it’s very crucial to use this feature carefully to avoid it working against your… Read more »

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TACKLING THE PROBLEM OF DUPLICATE CONTENT

Are you a business in Nairobi and this keeps happening to you? While duplicate content is an issue and can harm you in the SERPs, it’s not as scary as many make it out to be. Unless you are maliciously trying to manipulate the SERPs, Google and the other search engines won’t typically penalize you…. Read more »

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5 HELPFUL TIPS OF HOW A KENYAN ECOMMERCE WEBSITE OWNER CAN USE THE LATEST TRENDS TO THEIR ADVANTAGE.

How do you engage your visitors and capture their attention before they leave your website for good? Customers are looking for shopping experiences that are mainly targeted at them. Erik Bullen, CEO at MageMail, said “The megatrend is about hyper-personalization and the ability to buy ‘anywhere, anytime’ by applying modern technologies.” Here are the latest… Read more »

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2017 SEO RANKING FACTORS THAT ARE MORE IMPORTANT THAN OTHERS

Nowadays, we have some SEO ranking factors that are more crucial than others. As technology advances, the search engines refine their ranking algorithms to better determine the relevance and return results that align with the searcher’s intent. Due to this constant changing of ranking algorithms, old factors no longer matter and new ranking factors (such… Read more »

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