Custom Website Development is the biggest trend in the web design market. More and more businesses are realizing the importance of a tailor-made solution. There’s no need to clog your website with numerous unnecessary features that only slow you down. These are some of the top reasons why we think you should get a custom design.

Why Custom Website Development is the best.

Created Just For You

Top on the list has to be the exclusivity aspect. A custom-made design is created with features that you require. The top industry tools are also integrated. This helps you get a specific approach towards your business goals. You are able to meet your targets with much ease as compared to generic Templates.

Helps you meet your Goals

A custom website Development design is made with one major goal. The aim is to help you achieve your day-to-day targets. As a business, you have specific goals you want to achieve. A blogging media house might want to create more traffic to their website. This goal is noted by the designer and they make the website in such a way that it is superbly optimized for blogging.

Helps create Brand Identity

A website is a major ingredient of your brand image. You need to stand out and be unique here. With a custom-made website, you are able to create an online persona that is unique to you alone. From the layout all the way to the user experience, it must feel like you.

A website is just a virtual branch of your business. It is super important that a client feels just as good on the site as they would feel on site (office). This is why businesses really need to think about custom website development.

Supports Constant Growth

Scaling is a vital need for most if not all businesses. Every other year, we want to scale new heights. The urge to better ourselves is only human. With that said, businesses can leverage on custom design to continuously hit new targets.

As a custom website is created, the developers can easily update it to meet new targets. A generic template limits this in the sense that you would have to change pretty much a lot to get a generic website to meet new goals.

Custom website Development comes t the rescue here by offering easy fine-tuning. Since the website has a background in your main areas of focus, it is easy to add new goals to the existing design.

You are assured of Quality

With premade generic templates, you hardly get the opportunity to test your site for compatibility. Various things need to be put into consideration before the handover. One of the major things to consider is how the website will run on the client’s hardware.

You might have a powerful website that slows down due to poor connectivity or processor speeds. A general template won’t put into consideration your hardware specs. It’s like getting this amazing sculpture that won’t fit into your compound. Custom web development inspects your compound and makes sure the sculpture will be a good fit first.

When you talk about affordable web design in Kenya, it doesn’t get any better than this. Ace Solution Africa provides you with a comprehensive array of packages that are meant to meet your business/organization’s needs. Let’s not waste any more time and dig right into the pudding.

The Most Affordable Web Design Packages in Kenya

We understand that businesses just like people are in different growth stages. This is why we came up with 4 comprehensive website design packages. These packages include Starter Package, Package 1, Package 2, and Package 3.

Starter Package

The first package is a budget-friendly one specially crafted for startups, freelancers among others. This package offers you a Search Engine Optimized website with up to 5 pages. It is integrated with Google maps thus it helps find your business location easier on the net.

You do want new clients to have an easier time accessing your physical address. Another important feature is Social media integration. As a Full Suit Digital Marketing Company, we are well aware of the significance of Social Media. This integration will help you enhance your online brand awareness.  These are the kind of features that make our affordable web design packages the best.

Package 1         

The upgrade to the Starter Package is Package 1. This one has the following amazing features. For 35,000 shillings, inclusive of VAT, you get to experience a superb website design. An image slider along with an online form is added. Forget about extra hosting costs as we provide 1 free year of web hosting and domain name. Ace Solution Africa gives you a smooth sail off as you embark on your new journey.

Package 3

This is one of the best affordable web design packages out there. You get to step into the world of convenience with this offer. An unlimited photo gallery, up to 3 image sliders, and two online forms are the major features here. The pages are dynamic and that gives you unparalleled ease of editing on the go. This is the best package for bloggers, E-Commerce sites, and others that need regular updates  

Package 4

This is the crème De la Crème of all the website design packages on offer. If you are a non-governmental organization, this will best suit your agenda and goals. It gives you access to up to 50 dynamic pages. You get a PayPal integration to your website which makes online business easier. Did we mention the professional email addresses yet, these are unlimited on Package 4. Get every employee a professional email address. We offer free training after the website is handed over to you.

When you think affordable web design packages, you should think Ace Solution Africa.

Website design is an extensive field. We’d like to narrow it down to one part that shows a lot of potential. This is for those looking for website designers for small business. There are certain features and design elements that best complement small businesses in Kenya. Small businesses have specific needs that warrant a custom approach in designing. Let’s take a look at the must-have features of a small business website.

What the best website designers for small businesses consider

Use the Best CMS

A content management system is a vital component of any website. Most websites are not static pages (brochures), they are progressive. This means that most websites need regular editing to update new data. You therefore require a superb content management system to help you through. The CMS helps you delete, edit or create new content with ease.

It’s like an editor with an easy-to-use Dashboard. WordPress is the best CMS tool out there. It has a good number of plugins that help you achieve your set goals. It is free to use, easy to install, and generally easy to use. Joomla and Drupal are other alternatives.

Choose the right Hosting Service

As a small business, you might not have a big budget to spend on hosting. This is why small businesses opt for a shared server. This is not the best way to go about it though. Shared servers pose a lot of security threats. Since many websites are using one server, a hacking threat on a single website could bring all other websites sharing the server down.

A dedicated server might be quite pricy for a small business hence we have a third alternative. A Virtual Private Server is the best alternative. It has the capabilities of a Dedicated Private Server at the price of a shared server. Physically it’s one machine, however, it is partitioned internally to act like several standalone servers.

Website Designers for small businesses normally have a wealth of information on Hosting. It is wise to enquire what hostage service they prefer. Make sure they have good on dial customer service. Another key thing to look out for is the server company’s Security service protocol.

Search Engine Optimization

SEO is vast but the developer has his fair share of responsibilities. Optimal code helps the website rank better on google. The source code has to be optimized.  Title tags Meta descriptions, H1 heading tags, and internal links all have to be in check with optimization standards. You also want to identify keywords and implement them in your design. Finally, social media liking is also a good SEO practice observed by website designers for small businesses.

Integration With Analytics Tools

You do want to ensure that your website is getting enough traffic. Google Analytics helps you make sense of the data that is coming into your site. Many businesses wonder how they can get user insight to help them improve. This is how one can calculate the bounce rate and the exact number of clicks a certain web page gets. The best website designers for small business are able to advise you on this.

We often talk about website design from the angle of the client/user. Today, however, we take a look at the design from a developer’s angle. Here are the most fundamental rules that guide the creation of a website. This is what an aspiring developer should learn first.

Without further ado, here are the top website design principles.

The top Website Design Principles


When we say that content is King, we mean it. The most important reason why visitors get to your website is to sample the content on offer. Blog articles are a form of content. This also applies to videos, pictures, and audio files. Blogs might be the most common form of content out there but other mediums should be equally good.

Take your time to well-researched blog posts and take crystal clear high res images. This will be the best way to drive traffic. Where the developer comes in here, you ask. Well, the web designer has the responsibility to use optimal code that will help the website’s content rank favorably.

User Friendliness

We get it, web design is an art but it doesn’t have to be poetic. Simplicity is a fundamental that all designers should always adhere to.  Elegance must always be met with an equal measure of functionality. This simply means that user-friendliness should never be compromised in an effort to have an appealing design.

Navigation must be a walk in the park. Making use of filters, search engines and a good layout is a must.  As a developer, you ought to know that customers are the major goal for businesses seeking your services. This makes their clients’ needs your direct needs. You strive to help them convert more clients.


Your website must engage users, that’s the primary goal. Getting users to take up certain actions should be the endeavor of every website design. Whether it’s subscribing to newsletters, buying goods, or simply downloading music, the design should have an action element. This is how the site can best interact with the user while helping the business achieve its goals.

Responsive Websites

This is a key part of any design. The internet landscape has significantly changed over the years. Although websites were first made to be browsed on using desktop computers that have changed. It is important that a website can be used on all devices and give an equal measure of ease to use. Don’t overlook any device, especially not Mobile since it’s the leading gadget that people are using to get online these days. Following the fundamentals of responsive design, you can come up with a great design that adapts to all screens.


This is arguably the most important aspect of design. There is no use in having a website if no one knows about its existence. This is why a huge chunk of websites are doomed for failure way before they even finish a year. You just can’t make a website and just continue with other things without advertising it. From social media marketing to Search Engine Optimization and email marketing come in handy. This is how you get people’s attention and direct it towards your website. Organizations must market their websites after handing them over lest their expensive investment goes to waste.

best web designers in nairobi

If you are looking for the best web designers in Nairobi, you might be overwhelmed by the number of options available. How do you know which one is the right fit for your business? How do you ensure that you get a high-quality website that meets your needs and expectations?

In this blog, we will share some tips on how to choose the best web designers in Nairobi for your business. We will also introduce you to Ace Solution, a leading web design company in Nairobi that offers professional and affordable web design services.

Why You Need a Good Website for Your Business

A website is more than just a digital brochure. It is your online presence, your brand identity, and your marketing tool. A good website can help you:

  • Attract more customers and generate more leads
  • Showcase your products and services and demonstrate your value proposition
  • Build trust and credibility with your target audience
  • Enhance your customer service and communication
  • Increase your visibility and reach on search engines and social media
  • Stand out from your competitors and create a competitive advantage

According to a survey by Google, 97% of consumers use the internet to find local businesses. This means that if you don’t have a good website, you are missing out on a huge opportunity to grow your business.

What to Look for in a Web Designer

Not all web designers are created equal. Some may have more experience, skills, and creativity than others. Some may charge more or less than others. 

To find the best web designer for your business, you need to consider the following factors:

  • Portfolio: A portfolio is a collection of previous work done by the web designer. It can give you an idea of their style, quality, and capabilities. You should look for a web designer who has a portfolio that matches your vision, industry, and goals. You should also check if their websites are responsive, fast, user-friendly, and SEO-friendly.
  • Testimonials: Testimonials are feedback from previous clients who have worked with the web designer. They can give you an insight into their professionalism, reliability, and customer satisfaction. You should look for a web designer who has positive testimonials from clients who are similar to you in terms of size, scope, and niche.
  • Services: Services are the additional features or benefits that the web designer offers besides the basic web design. They can include domain registration, hosting, maintenance, security, backup, SEO, content writing, graphic design, logo design, social media integration, e-commerce integration, etc. You should look for a web designer who offers the services that you need or want for your website.
  • Price: Price is the amount of money that the web designer charges for their work. It can vary depending on the complexity, functionality, and duration of the project. You should look for a web designer who offers a reasonable price that fits your budget and delivers value for money. You should also ask for a clear and detailed quote that outlines what is included and what is not included in the price.

Why Ace Solution Africa is the Best Web Design Company in Nairobi

Ace Solution is a leading web design company in Nairobi that has been providing professional and affordable web design services since 2009. We have a team of experienced and creative web designers who can create stunning and functional websites that suit your business needs and goals.

We offer a range of services that include:

  • Custom web design: We create unique and tailor-made websites that reflect your brand identity and personality.
  • Responsive web design: We ensure that your website adapts to different devices and screen sizes, such as desktops, laptops, tablets, and smartphones.
  • SEO-friendly web design: We optimize your website for search engines, such as Google and Bing, to increase your visibility and ranking.
  • Content management system (CMS): We use WordPress as our CMS platform, which allows you to easily update and manage your website content without any technical skills.
  • E-commerce web design: We integrate WooCommerce as our e-commerce platform, which allows you to sell your products or services online securely and efficiently.
  • Domain registration and hosting: We register your domain name and host your website on our reliable servers with unlimited bandwidth and 99% uptime.
  • Maintenance and support: We provide ongoing maintenance and support for your website to ensure its optimal performance and security.

We have worked with hundreds of clients from different industries and sectors, such as education, health care, hospitality, tourism, manufacturing, retail, etc. Some of our clients include:

  • Sensational Adventures
  • Josh Cookies
  • Maxon Properties
  • Baitul Hikma International
  • Group of Schools
  • SUnshine Minerals Ltd
  • Pet Boutique
  • Salation Safaris
  • Sasso E. Africa
  • Nyamzes Desingers Cake
  • Advanced Lab Supplies
  • Ulwazi Place
  • Kinetic Controls
  • Thomas Chanan & Associates

You can view our portfolio and testimonials on our website to see some of the websites we have designed and what our clients have to say about us.

How to Contact Us

If you are interested in working with us, you can contact us through the following channels:

We will be happy to discuss your web design project and provide you with a free consultation and quote.

Don’t wait any longer. Contact us today and let us help you create the best website for your business.

Web design in kenya

Welcome to the ultimate guide to web design in Kenya, where we unleash the potential of digital experience in this vibrant East African nation. Situated at the crossroads of innovation and creativity, Kenya is home to a thriving digital landscape, brimming with talented web designers who constantly push boundaries.

In this comprehensive guide, we will dive deep into the world of web design in Kenya, exploring the latest trends, best practices, and tips to ensure your website stands out in this competitive market. Whether you’re a business owner looking to revamp your online presence or a budding web designer seeking inspiration, this guide is tailored to meet your needs.

From minimalist designs to immersive user experiences, we will showcase the diverse range of web design styles and techniques embraced by Kenyan professionals. Discover how to create a visually stunning website that captivates users, keeps them engaged, and ultimately drives conversions.

Join us as we explore the fascinating world of web design in Kenya and harness the power of digital experience to transform your online presence. Get ready to ignite your creativity and unlock the potential of Kenyan web design.

Importance of web design in Kenya

In today’s digital age, a strong online presence is crucial for businesses to thrive, and web design plays a pivotal role in shaping that presence. In Kenya, where the internet penetration rate is rapidly increasing, having a well-designed website can make all the difference in attracting and engaging potential customers.

A visually appealing and user-friendly website not only enhances your brand’s image but also builds credibility and trust among visitors. It showcases your professionalism and attention to detail, giving potential customers the confidence to engage with your business. Additionally, a well-optimized website can improve your search engine rankings, driving organic traffic and generating leads.

Web design in Kenya goes beyond aesthetics. It encompasses the art of creating seamless user experiences, ensuring that visitors navigate through your website effortlessly. By understanding your target audience and their preferences, Kenyan web designers can tailor the design elements to meet their expectations, thereby increasing user satisfaction and conversion rates.

Kenya’s digital landscape is thriving, and web design is at the forefront of this growth. By investing in high-quality web design, businesses can tap into the enormous potential of the Kenyan market, reaching a wider audience and gaining a competitive edge.

Key elements of effective web design

Creating an effective website requires careful consideration of various key elements that collectively contribute to an exceptional user experience. These elements, when executed correctly, can transform a simple website into a powerful marketing tool.

One crucial element is the layout and structure of the website. A clear and intuitive layout ensures that visitors can easily find the information they seek, reducing bounce rates and increasing engagement. It is important to strike a balance between simplicity and creativity, avoiding cluttered designs that overwhelm the user.

Visual elements, such as color schemes, typography, and imagery, play a significant role in creating a visually appealing website. In Kenya, web designers often draw inspiration from the country’s rich culture and natural beauty, incorporating vibrant colors and unique patterns into their designs. However, it’s important to strike a balance and ensure that the visual elements align with the brand identity and create a cohesive user experience.

Another crucial element is the use of compelling and persuasive content. Well-crafted copy that resonates with the target audience can effectively communicate the brand’s message and drive action. Kenyan web designers understand the importance of storytelling and leverage it to create engaging content that captures the attention of visitors and keeps them hooked.

Incorporating intuitive navigation and user-friendly features is also vital for a seamless user experience. Kenyan web designers prioritize ease of use, ensuring that visitors can navigate through the website effortlessly and find what they are looking for. This includes implementing clear call-to-action buttons, logical menu structures, and intuitive search functions.

By focusing on these key elements, web designers in Kenya can create websites that captivate users, enhance brand perception, and drive conversions.

Mobile responsiveness in web design

With the rise of smartphone usage in Kenya, mobile responsiveness has become an essential aspect of web design. A mobile-responsive website adjusts its layout and content to fit different screen sizes, providing an optimal browsing experience across devices.

In Kenya, where mobile internet penetration is higher than fixed internet access, it is crucial for businesses to have a website that is accessible and functional on mobile devices. A mobile-responsive design ensures that visitors can easily navigate and interact with the website, regardless of the device they are using.

Kenyan web designers understand the importance of responsive design and employ techniques such as fluid grids, flexible images, and media queries to create websites that adapt seamlessly to different screen sizes. By prioritizing mobile responsiveness, businesses can reach a wider audience and provide a positive user experience, ultimately driving conversions and growth.

User experience and user interface (UX/UI) design

User experience (UX) and user interface (UI) design are integral to creating websites that not only look visually appealing but also provide a seamless and satisfying user experience.

UX design focuses on understanding the needs, preferences, and behaviors of the target audience and designing the website in a way that meets those needs. It involves conducting user research, creating user personas, and mapping out user journeys to ensure that every interaction with the website is intuitive and enjoyable.

In Kenya, UX designers go beyond aesthetics and focus on creating meaningful and purposeful experiences for website visitors. They carefully consider factors such as site speed, navigation, content hierarchy, and accessibility to ensure that users can easily find what they are looking for and accomplish their goals.

UI design, on the other hand, is concerned with the visual and interactive elements of the website. It involves creating visually appealing layouts, selecting appropriate colors and typography, and designing interactive elements such as buttons, forms, and menus.

In Kenya, UI designers pay attention to cultural nuances and incorporate elements that resonate with the local audience. This can include using familiar icons, fonts, and imagery that create a sense of familiarity and comfort for Kenyan users.

By combining UX and UI design principles, Kenyan web designers create websites that not only look aesthetically pleasing but also provide a seamless and enjoyable user experience, ultimately driving user engagement and conversions.

Choosing the right web design platform or CMS

Choosing the right web design platform or content management system (CMS) is a crucial decision that can significantly impact the success of your website. In Kenya, there are several popular platforms and CMSs that web designers rely on to create stunning websites.

WordPress is one of the most widely used CMSs in Kenya, thanks to its user-friendly interface, flexibility, and extensive range of themes and plugins. It allows web designers to create highly customized websites without the need for extensive coding knowledge.

Other popular platforms include Joomla and Drupal, which offer similar functionalities to WordPress but may require a higher level of technical expertise. These platforms are favored by web designers who require more advanced features and customization options.

For e-commerce websites, platforms such as Shopify and WooCommerce are popular choices in Kenya. These platforms provide comprehensive e-commerce solutions, including secure payment gateways, inventory management, and order tracking.

When choosing a web design platform or CMS, it is important to consider factors such as ease of use, scalability, security, and support. Kenyan web designers can guide businesses in selecting the right platform that aligns with their specific requirements and goals.

Web design trends in Kenya

Kenya’s web design industry is dynamic and constantly evolving, with web designers embracing the latest trends to create cutting-edge websites. Here are some of the web design trends that are gaining popularity in Kenya:

  1. Minimalist designs: Clean and minimalist designs that prioritize simplicity and clarity are becoming increasingly popular among Kenyan web designers. These designs focus on essential elements, removing unnecessary clutter and distractions, resulting in a visually appealing and user-friendly website.
  2. Bold colors and gradients: Kenyan web designers are embracing vibrant and bold color palettes, incorporating gradients and duotones into their designs. These colors add depth and visual interest to the website, creating a memorable and impactful user experience.
  3. Custom illustrations and animations: To stand out from the competition, Kenyan web designers are creating custom illustrations and animations that add a unique touch to the website. These illustrations and animations not only enhance the visual appeal but also contribute to the storytelling and brand identity.
  4. Microinteractions: Microinteractions are small, subtle animations or visual cues that provide feedback and enhance the user experience. Kenyan web designers are leveraging microinteractions to create engaging and interactive websites that keep visitors hooked.
  5. Video backgrounds: Video backgrounds are gaining popularity in Kenya, as they add a dynamic and immersive element to the website. Kenyan web designers are incorporating high-quality videos that showcase the brand’s story or products, capturing the attention of visitors and creating a memorable experience.

By staying up-to-date with these trends and incorporating them into their designs, Kenyan web designers can create websites that are not only visually stunning but also aligned with the latest industry standards.

Optimizing web design for search engines (SEO)

In the competitive online landscape, optimizing your website for search engines is vital to ensure its visibility and discoverability. In Kenya, where businesses are vying for the attention of online users, web designers understand the importance of incorporating SEO best practices into their designs.

One crucial aspect of SEO is ensuring that the website is easily crawlable by search engine bots. This involves optimizing the website’s structure, navigation, and URL structure to make it easier for search engines to index and understand the content.

Kenyan web designers also focus on optimizing the website’s content, including meta tags, headings, and alt tags, with relevant keywords that reflect the target audience’s search intent. By conducting keyword research and incorporating these keywords strategically throughout the website, Kenyan web designers can improve the website’s visibility in search engine results pages (SERPs).

Another important aspect of SEO is ensuring that the website is fast and responsive. Kenyan web designers optimize website performance by optimizing images, minifying code, and leveraging caching techniques. This not only improves the user experience but also contributes to better search engine rankings.

In addition to these technical aspects, Kenyan web designers understand the importance of creating high-quality and engaging content that attracts and retains visitors. By producing valuable and relevant content, businesses can establish themselves as industry leaders and attract organic traffic through search engines.

By incorporating SEO best practices into their designs, Kenyan web designers ensure that their websites are well-optimized for search engines, driving organic traffic and increasing the chances of conversion.

Localizing website for the Kenyan market

Localization is a crucial aspect of web design in Kenya, as it involves tailoring the website to meet the preferences and cultural nuances of the local audience. Kenyan web designers understand that what works in one market may not necessarily resonate with Kenyan users, and therefore, they prioritize localizing the design to create a more personalized and relatable experience.

Localization involves incorporating elements such as language preferences, local currency, and familiar imagery into the website. Kenyan web designers also consider factors such as cultural sensitivities, local customs, and traditions to ensure that the website aligns with the local audience’s expectations.

Kenyan web designers leverage their understanding of the local market to create websites that establish an emotional connection with the audience. This can include using images that reflect the Kenyan landscape, incorporating Swahili phrases, or showcasing local success stories.

By localizing the web design, businesses can build trust and credibility among the Kenyan audience, ultimately driving engagement and conversions.

Best practices for e-commerce websites

E-commerce websites require a unique set of design considerations to ensure a seamless shopping experience for customers. In Kenya, where e-commerce is rapidly growing, web designers understand the importance of incorporating best practices into the design of e-commerce websites.

One crucial aspect is creating a user-friendly and intuitive product catalog. Kenyan web designers prioritize clear product categorization, effective search functionality, and detailed product descriptions to help customers find the products they are looking for quickly and easily.

Another important consideration is optimizing the checkout process. Kenyan web designers focus on creating a streamlined and secure checkout process, minimizing the number of steps required and providing multiple payment options. This ensures that customers can complete their purchases with ease, reducing cart abandonment rates.

Mobile responsiveness is also crucial for e-commerce websites in Kenya, as a significant portion of online shopping is done on mobile devices. Kenyan web designers ensure that the e-commerce website is fully optimized for mobile, providing a seamless shopping experience across devices.

Additionally, Kenyan web designers prioritize website security for e-commerce websites. They implement SSL certificates, secure payment gateways, and robust data protection measures to instill trust and confidence in customers.

By following these best practices, Kenyan web designers create e-commerce websites that provide a seamless and enjoyable shopping experience, ultimately driving customer satisfaction and loyalty.

Conclusion: Harnessing the power of website design for digital success in Kenya

Web design in Kenya is a thriving industry that plays a crucial role in shaping the online presence of businesses. By investing in high-quality web design, businesses can tap into the enormous potential of the Kenyan market, reaching a wider audience and gaining a competitive edge.

From minimalist designs to immersive user experiences, Kenyan web designers embrace the latest trends and best practices to create visually stunning websites that captivate users and drive conversions. By incorporating elements such as mobile responsiveness, user experience design, and SEO optimization, Kenyan web designers ensure that their websites stand out in the crowded digital landscape.

In this ultimate guide, we have explored the importance of web design in Kenya, delved into the key elements of effective web design, and showcased the latest trends and best practices. Armed with this knowledge, businesses can harness the power of web design to transform their online presence and achieve digital success in Kenya. So, get ready to ignite your creativity and unlock the potential of Kenyan web design.