We often talk about website design from the angle of the client/user. Today, however, we take a look at the design from a developer’s angle. Here are the most fundamental rules that guide the creation of a website. This is what an aspiring developer should learn first.

Without further ado, here are the top website design principles.

The top Website Design Principles


When we say that content is King, we mean it. The most important reason why visitors get to your website is to sample the content on offer. Blog articles are a form of content. This also applies to videos, pictures, and audio files. Blogs might be the most common form of content out there but other mediums should be equally good.

Take your time to well-researched blog posts and take crystal clear high res images. This will be the best way to drive traffic. Where the developer comes in here, you ask. Well, the web designer has the responsibility to use optimal code that will help the website’s content rank favorably.

User Friendliness

We get it, web design is an art but it doesn’t have to be poetic. Simplicity is a fundamental that all designers should always adhere to.  Elegance must always be met with an equal measure of functionality. This simply means that user-friendliness should never be compromised in an effort to have an appealing design.

Navigation must be a walk in the park. Making use of filters, search engines and a good layout is a must.  As a developer, you ought to know that customers are the major goal for businesses seeking your services. This makes their clients’ needs your direct needs. You strive to help them convert more clients.


Your website must engage users, that’s the primary goal. Getting users to take up certain actions should be the endeavor of every website design. Whether it’s subscribing to newsletters, buying goods, or simply downloading music, the design should have an action element. This is how the site can best interact with the user while helping the business achieve its goals.

Responsive Websites

This is a key part of any design. The internet landscape has significantly changed over the years. Although websites were first made to be browsed on using desktop computers that have changed. It is important that a website can be used on all devices and give an equal measure of ease to use. Don’t overlook any device, especially not Mobile since it’s the leading gadget that people are using to get online these days. Following the fundamentals of responsive design, you can come up with a great design that adapts to all screens.


This is arguably the most important aspect of design. There is no use in having a website if no one knows about its existence. This is why a huge chunk of websites are doomed for failure way before they even finish a year. You just can’t make a website and just continue with other things without advertising it. From social media marketing to Search Engine Optimization and email marketing come in handy. This is how you get people’s attention and direct it towards your website. Organizations must market their websites after handing them over lest their expensive investment goes to waste.