Nowadays, we have some SEO ranking factors that are more crucial than others. As technology advances, the search engines refine their ranking algorithms to better determine the relevance and return results that align with the searcher’s intent. Due to this constant changing of ranking algorithms, old factors no longer matter and new ranking factors (such… Read more »

If you want to stand out from all of the rest, you should realize that a good website design makes your website presentable, but the best website design gets your visitors excited about giving back to the community. If you want to stand out from all of the rest, you should realize that a good website… Read more »

With the popularity smartphones have received from Kenyan users, it’s a crime not to have a responsive website for your company. First, we have to understand what a responsive website is. This is a website design that adapts to whatever screen it is being viewed on, that is, you can use it on your desktop,… Read more »

Have you noticed too many videos in your news feed, even from pages you hardly know of? Well, visual content is the most engaging trend today in Kenya and Facebook wants to fully utilize this. Many big publishers like Buzzfeed complained to Facebook that they were earning minimal amount from their videos and Facebook took… Read more »

YouTube recently launched the “Breaking News” section where it shows a collection of worldwide news and events, and the feature is available on both mobile and desktop. The section shows videos that are region-specific and they are normally displayed in a scrollable format, and it includes options like ‘recommend’, ‘watch again’ and ‘recently added’. Although,… Read more »

Facebook recently received some very beneficial and interesting updates that will help the business people of Nairobi seeking to advertise. They are listed below: Video-format cover images The first amazing update Facebook has produced is the video-format cover image feature. The steps on how to create your own cover video is: The cover video has… Read more »

Great leads and conversions for your business can be generated from the top paying platforms like Google, Bing and Facebook, which create brand awareness and reach our target audience. Mostly, we consider the short term goals rather than the long term goals. Its one thing when the target audience clicks on your ad and you… Read more »

Moz recently carried out a research where it discovered that that proximity had dominated the local search. If you were to search for a local business in Nairobi for example, you would get many suggestions as compared to searching for a local business in the whole country, which only provides about 6-10 options only. What… Read more »

The only way Kenyan Business can be at the top in the ever-changing world of SEO is by keeping up with emerging trends so as to reap the most benefits. Below are some of the tips that can guide you on your way to acquiring that: Title tag and meta descriptions The title tag refers… Read more »

Every time web design is mentioned designers think about website speed, the aesthetic nature, and interactivity. As a result, they set up very nice looking websites, which are fast but if such website cannot meet the needs and objectives of the business. It is useless. It is like putting a nice gold ring on a… Read more »