Are you a Nairobi business owner whose business is verified on Google My Business? If yes, it’s now possible to update your business information directly from Google. How is that possible? Find out below. “Type your business name in the Google search box, you have to be logged into your Google My Business account first,… Read more »

Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. This presents a good opportunity to make the switch to HTTPS and webmasters can take advantage of this switch to implement other SEO improvements. Moving your website to HTTPS will encourage Googlebot to recrawl… Read more »

Are you a business in Nairobi and this keeps happening to you? While duplicate content is an issue and can harm you in the SERPs, it’s not as scary as many make it out to be. Unless you are maliciously trying to manipulate the SERPs, Google and the other search engines won’t typically penalize you…. Read more »

The phrase SEO sounds scary, but trust me it’s not. On the contrary, it’s actually quite thrilling and fun but only if you follow the strategies I will share with you below. SCHEMA MARKUP Schema is simply another way to organize the data/information on your site, and it gives Google a roadmap to your content…. Read more »

How do you engage your visitors and capture their attention before they leave your website for good? Customers are looking for shopping experiences that are mainly targeted at them. Erik Bullen, CEO at MageMail, said “The megatrend is about hyper-personalization and the ability to buy ‘anywhere, anytime’ by applying modern technologies.” Here are the latest… Read more »

Nowadays, we have some SEO ranking factors that are more crucial than others. As technology advances, the search engines refine their ranking algorithms to better determine the relevance and return results that align with the searcher’s intent. Due to this constant changing of ranking algorithms, old factors no longer matter and new ranking factors (such… Read more »

If you want to stand out from all of the rest, you should realize that a good website design makes your website presentable, but the best website design gets your visitors excited about giving back to the community. If you want to stand out from all of the rest, you should realize that a good website… Read more »

With the popularity smartphones have received from Kenyan users, it’s a crime not to have a responsive website for your company. First, we have to understand what a responsive website is. This is a website design that adapts to whatever screen it is being viewed on, that is, you can use it on your desktop,… Read more »

Have you noticed too many videos in your news feed, even from pages you hardly know of? Well, visual content is the most engaging trend today in Kenya and Facebook wants to fully utilize this. Many big publishers like Buzzfeed complained to Facebook that they were earning minimal amount from their videos and Facebook took… Read more »

YouTube recently launched the “Breaking News” section where it shows a collection of worldwide news and events, and the feature is available on both mobile and desktop. The section shows videos that are region-specific and they are normally displayed in a scrollable format, and it includes options like ‘recommend’, ‘watch again’ and ‘recently added’. Although,… Read more »