Smartphone technology has been the newest and biggest invention to the communication for the longest time now. By 2015, mobile usage had surpassed desktop searches by a significant number and the growth is still being witnessed. In the current times we are in, its possible to access the web using different devices; tablets, netbooks and… Read more »

Facebook launches a new update for “Ads Manager” that’s aimed at improving their Advertisement services. In the new update, Facebook combines Ad manager and Power Editor into one platform so as to make it simpler for users to create and manage Ads on a common platform. The new update comes with a few noticeable changes,… Read more »

The main idea behind introducing the Q&A into local search was for Google first to get most updated and relevant data about businesses and places, while at the same time it would serve as the best source for fresh content. However, it’s very crucial to use this feature carefully to avoid it working against your… Read more »

Are you a Nairobi business owner whose business is verified on Google My Business? If yes, it’s now possible to update your business information directly from Google. How is that possible? Find out below. “Type your business name in the Google search box, you have to be logged into your Google My Business account first,… Read more »

Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. This presents a good opportunity to make the switch to HTTPS and webmasters can take advantage of this switch to implement other SEO improvements. Moving your website to HTTPS will encourage Googlebot to recrawl… Read more »

Are you a business in Nairobi and this keeps happening to you? While duplicate content is an issue and can harm you in the SERPs, it’s not as scary as many make it out to be. Unless you are maliciously trying to manipulate the SERPs, Google and the other search engines won’t typically penalize you…. Read more »

The phrase SEO sounds scary, but trust me it’s not. On the contrary, it’s actually quite thrilling and fun but only if you follow the strategies I will share with you below. SCHEMA MARKUP Schema is simply another way to organize the data/information on your site, and it gives Google a roadmap to your content…. Read more »

How do you engage your visitors and capture their attention before they leave your website for good? Customers are looking for shopping experiences that are mainly targeted at them. Erik Bullen, CEO at MageMail, said “The megatrend is about hyper-personalization and the ability to buy ‘anywhere, anytime’ by applying modern technologies.” Here are the latest… Read more »

Nowadays, we have some SEO ranking factors that are more crucial than others. As technology advances, the search engines refine their ranking algorithms to better determine the relevance and return results that align with the searcher’s intent. Due to this constant changing of ranking algorithms, old factors no longer matter and new ranking factors (such… Read more »

If you want to stand out from all of the rest, you should realize that a good website design makes your website presentable, but the best website design gets your visitors excited about giving back to the community. If you want to stand out from all of the rest, you should realize that a good website… Read more »