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5 TIPS TO HELP MAKE YOUR WEBSITE MORE MOBILE FRIENDLY

Why should your website be more mobile friendly and how exactly do you do this? Are you noticing a decline in your organic website traffic; do you still use the same old website design that you began with? A bad website design could be the reason why you are losing website traffic and it’s a… Read more »

REVIEWS CAN BOOST THE BOTTOM LINE OF YOUR BUSINESS- STUDY

  A recent study showed that more review stars translate into higher paid search conversion rates. Businesses which had an average of 3.31 stars managed to get a 10.42% conversion rate. On the other hand, those that managed 4.5+ stars achieved a remarkable 12.83% conversion rate. The study further proved that the response rate also… Read more »

ADDING A BUSINESS DESCRIPTION IN GOOGLE IS NOW HASSLE FREE

It’s now possible to add a business description directly within Google my Business. Google had removed this feature back in 2016 when they dropped the Google+ support but it’s back. This feature has provided a hassle-free way to keep information about your business up to date and this ultimately helps the searchers.   How can… Read more »

RESCUING A POORLY CONVERTING WEBSITE (TIPS AND GUIDELINES)

No matter how many hours you spend on Google Analytics pages, you are likely to feel challenged when you see any sign of a slump. Something even more worse than this is when the traffic arrow is going up while conversions are in the negative range. This is a danger zone and everyone’s biggest nightmare…. Read more »

A QUICK GUIDE TO GETTING YOUR OWN BRANDED EMAIL ADDRESS

HOW DO I GET MY OWN EMAIL? Email addresses play a very important role when it comes to being professional. For example, a person emailing you from “hotP@adc.com” and another person emailing you from “kevin@kevinsbusiness.com” will have a different effect on you. In the above case, you are more likely to regard Kevin with more… Read more »

ACE SOLUTION AFRICA’S SEO

There is nothing as hard as trying to convince a client why your services are charged higher than your competitors. From time to time, I often have a tough time evangelizing to clients who are wise enough to canvass among multiple SEO companies here in Kenya and even Abroad. While the ones abroad are better… Read more »

BE CAREFUL HOW YOU COLLECT REVIEWS- GOOGLE UPDATES ITS REVIEWS GUIDELINES

  A struggle Google faces is trying to keep the Reviews Trustworthy. Often, people give Fake Reviews but Google is trying to Fish them out and only include Genuine Reviews. As reported in Google My Business Forums, just recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange… Read more »

GOOGLE LAUNCHES TWO NEW TOOLS AIMED AT HIGHLIGHTING THE IMPORTANCE OF PAGE SPEED ON MOBILE DEVICES

Google has consistently been pushing and encouraging website owners to improve their mobile-site experience. This has led them to launching multiple algorithms and tools aimed at achieving the same. Recently at Mobile World Congress, Google launched two new tools; a new Mobile Scorecard and a Conversion Impact Calculator that are designed to help you keep… Read more »

Promote Your Business with New Instagram Poll Sticker

Instagram is one of the social media marketing Nairobi platforms that most business owners now are currently using to promote their businesses. Instagram has introduced a new feature, which now allows you to add a poll question to your Instagram story, with two answer options. Your followers viewing the post can answer your poll, by… Read more »

Tips of How Every website design in Kenya can be Made Better!

I am sure every web owner loves engagement on their site after they put up new contents. It can be really discouraging for a business owner in Nairobi who never gets feedback after they have new material on their web pages. its evident that posting up blogs has done wonders for other entrepreneurs in the… Read more »

Latest
  • 5 ESSENTIAL REASONS WHY YOUR BUSINESS NEEDS A RESPONSIVE WEBSITE DESIGN

    With the popularity smartphones have received from Kenyan users, it’s a crime not to have a responsive website for your company. First, we have to understand what a responsive website is. This is a website design that adapts to whatever screen it is being viewed on, that is, you can use it on your desktop,… Read more »

  • FACEBOOK INTRODUCES PLAYING ADS IN THE “MIDDLE” OF ITS VIDEOS

    Have you noticed too many videos in your news feed, even from pages you hardly know of? Well, visual content is the most engaging trend today in Kenya and Facebook wants to fully utilize this. Many big publishers like Buzzfeed complained to Facebook that they were earning minimal amount from their videos and Facebook took… Read more »

  • YOUTUBE SURPRISES ITS USERS WITH THE “BREAKING NEWS” FEATURE, A BENEFIT FOR KENYAN AUDIENCE

    YouTube recently launched the “Breaking News” section where it shows a collection of worldwide news and events, and the feature is available on both mobile and desktop. The section shows videos that are region-specific and they are normally displayed in a scrollable format, and it includes options like ‘recommend’, ‘watch again’ and ‘recently added’. Although,… Read more »

  • TOP 3 LATEST FACEBOOK UPDATES THAT ARE USEFUL AND WILL BLOW YOU AWAY

    Facebook recently received some very beneficial and interesting updates that will help the business people of Nairobi seeking to advertise. They are listed below: Video-format cover images The first amazing update Facebook has produced is the video-format cover image feature. The steps on how to create your own cover video is: The cover video has… Read more »

  • IMPORTANCE OF PAY PER CLICK TO A KENYAN BUSINESS

    Great leads and conversions for your business can be generated from the top paying platforms like Google, Bing and Facebook, which create brand awareness and reach our target audience. Mostly, we consider the short term goals rather than the long term goals. Its one thing when the target audience clicks on your ad and you… Read more »

  • PROXIMITY TAKE OVER IN THE KENYAN LOCAL SEARCH

    Moz recently carried out a research where it discovered that that proximity had dominated the local search. If you were to search for a local business in Nairobi for example, you would get many suggestions as compared to searching for a local business in the whole country, which only provides about 6-10 options only. What… Read more »

  • DOMINATE THE LOCAL SEARCH IN KENYA

    The only way Kenyan Business can be at the top in the ever-changing world of SEO is by keeping up with emerging trends so as to reap the most benefits. Below are some of the tips that can guide you on your way to acquiring that: Title tag and meta descriptions The title tag refers… Read more »

  • Discover the Magic of a website

    Website lessons from Amko Safaris

    Every time web design is mentioned designers think about website speed, the aesthetic nature, and interactivity. As a result, they set up very nice looking websites, which are fast but if such website cannot meet the needs and objectives of the business. It is useless. It is like putting a nice gold ring on a… Read more »

  • SEO IS THE REAL BUSINESS DEAL

    A business without SEO is like a man winking at a beautiful girl from a dark corner of a club. He will never get her. An entrepreneur that expects to tap online business must look for better to boost traffic, increase returns on investment and conversion rates. Social media marketing and search engine optimization is… Read more »

  • HOW DO YOU PACKAGE YOUR MESSAGES FOR SOCIAL MEDIA?

    Facebook plans to incorporate adverts in the middle of its videos. This is a bold and calculated step that each business person needs to pay close attention to. It will work. The way a business packages its message is very important for the audience. Just because social media is a place to socialize and discuss… Read more »