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5 ESSENTIAL REASONS WHY YOUR BUSINESS NEEDS A RESPONSIVE WEBSITE DESIGN
With the popularity smartphones have received from Kenyan users, it’s a crime not to have a responsive website for your company. First, we have to understand what a responsive website is. This is a website design that adapts to whatever screen it is being viewed on, that is, you can use it on your desktop,… Read more »
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FACEBOOK INTRODUCES PLAYING ADS IN THE “MIDDLE” OF ITS VIDEOS
Have you noticed too many videos in your news feed, even from pages you hardly know of? Well, visual content is the most engaging trend today in Kenya and Facebook wants to fully utilize this. Many big publishers like Buzzfeed complained to Facebook that they were earning minimal amount from their videos and Facebook took… Read more »
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YOUTUBE SURPRISES ITS USERS WITH THE “BREAKING NEWS” FEATURE, A BENEFIT FOR KENYAN AUDIENCE
YouTube recently launched the “Breaking News” section where it shows a collection of worldwide news and events, and the feature is available on both mobile and desktop. The section shows videos that are region-specific and they are normally displayed in a scrollable format, and it includes options like ‘recommend’, ‘watch again’ and ‘recently added’. Although,… Read more »
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TOP 3 LATEST FACEBOOK UPDATES THAT ARE USEFUL AND WILL BLOW YOU AWAY
Facebook recently received some very beneficial and interesting updates that will help the business people of Nairobi seeking to advertise. They are listed below: Video-format cover images The first amazing update Facebook has produced is the video-format cover image feature. The steps on how to create your own cover video is: The cover video has… Read more »
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IMPORTANCE OF PAY PER CLICK TO A KENYAN BUSINESS
Great leads and conversions for your business can be generated from the top paying platforms like Google, Bing and Facebook, which create brand awareness and reach our target audience. Mostly, we consider the short term goals rather than the long term goals. Its one thing when the target audience clicks on your ad and you… Read more »
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PROXIMITY TAKE OVER IN THE KENYAN LOCAL SEARCH
Moz recently carried out a research where it discovered that that proximity had dominated the local search. If you were to search for a local business in Nairobi for example, you would get many suggestions as compared to searching for a local business in the whole country, which only provides about 6-10 options only. What… Read more »
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DOMINATE THE LOCAL SEARCH IN KENYA
The only way Kenyan Business can be at the top in the ever-changing world of SEO is by keeping up with emerging trends so as to reap the most benefits. Below are some of the tips that can guide you on your way to acquiring that: Title tag and meta descriptions The title tag refers… Read more »
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Website lessons from Amko Safaris
Every time web design is mentioned designers think about website speed, the aesthetic nature, and interactivity. As a result, they set up very nice looking websites, which are fast but if such website cannot meet the needs and objectives of the business. It is useless. It is like putting a nice gold ring on a… Read more »
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SEO IS THE REAL BUSINESS DEAL
A business without SEO is like a man winking at a beautiful girl from a dark corner of a club. He will never get her. An entrepreneur that expects to tap online business must look for better to boost traffic, increase returns on investment and conversion rates. Social media marketing and search engine optimization is… Read more »
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HOW DO YOU PACKAGE YOUR MESSAGES FOR SOCIAL MEDIA?
Facebook plans to incorporate adverts in the middle of its videos. This is a bold and calculated step that each business person needs to pay close attention to. It will work. The way a business packages its message is very important for the audience. Just because social media is a place to socialize and discuss… Read more »