CALL NOW: +254-20 2337300 / +254-20 2461171

Reasons why you need a website for your Side Hustle

Reasons why you need a website for your side hustle If you haven’t started your side hustle yet – or if you have one but don’t earn as much as you’d like – here’s the why and how of building a professional website to win customers and make your side-hustle payoff. Why have a side hustle? Paying… Read more »

Why PPC? – The Advantages of Pay-Per-Click Marketing(Google Ads)

Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of online marketing can get a little overwhelming, that’s why we’re asking what are the advantages of a pay-per-click campaign and… Read more »

5 Proven Instagram Marketing Tips to Fuel Sales

Today, social media platforms are the Holy Grail when it comes to implementing effective marketing strategies. With over 3.7 billion active users in 2019 globally, it’s no doubt the reason behind why marketers across the world are leveraging social media platforms to boost brand awareness, generate user engagement, increase organic visibility and reach their target… Read more »

Important Factors to Consider While Talking About 2019 Web Design Trends

In this online age, it is not only important but necessary for you to have an online presence. And as we know, all online presence starts with a website. If you are reading this then we can just assume that you already know what websites are and how they are made and all that and… Read more »

REASONS WHY YOU NEED TO HIRE A DIGITAL MARKETING AGENCY FOR YOUR BUSINESS

For many businesses, outsourcing has become an important part of their digital marketing strategy. You might think that I am biased here, but truly believe the right digital agency can make a huge improvement when measuring the return on marketing investment made in digital. You’re able to tap into the skills, experience, and perspectives of a collection of… Read more »

WHY YOUR BUSINESS NEEDS A WEBSITE (Part 2)

Common Objections Business Owners Make Against Having a Website We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses. 1: “MY BUSINESS IS TOO SMALL,… Read more »

WHY YOUR BUSINESS NEEDS A WEBSITE (Part 1)

If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website. Here’s why: Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an… Read more »

5 TIPS TO HELP MAKE YOUR WEBSITE MORE MOBILE FRIENDLY

Why should your website be more mobile friendly and how exactly do you do this? Are you noticing a decline in your organic website traffic; do you still use the same old website design that you began with? A bad website design could be the reason why you are losing website traffic and it’s a… Read more »

REVIEWS CAN BOOST THE BOTTOM LINE OF YOUR BUSINESS- STUDY

  A recent study showed that more review stars translate into higher paid search conversion rates. Businesses which had an average of 3.31 stars managed to get a 10.42% conversion rate. On the other hand, those that managed 4.5+ stars achieved a remarkable 12.83% conversion rate. The study further proved that the response rate also… Read more »

ADDING A BUSINESS DESCRIPTION IN GOOGLE IS NOW HASSLE FREE

It’s now possible to add a business description directly within Google my Business. Google had removed this feature back in 2016 when they dropped the Google+ support but it’s back. This feature has provided a hassle-free way to keep information about your business up to date and this ultimately helps the searchers.   How can… Read more »

Latest
  • GOOGLE NOW ALLOWS EDITING BUSINESS LISTINGS FROM THE SEARCH RESULTS.

    Are you a Nairobi business owner whose business is verified on Google My Business? If yes, it’s now possible to update your business information directly from Google. How is that possible? Find out below. “Type your business name in the Google search box, you have to be logged into your Google My Business account first,… Read more »

  • MOVING YOUR KENYAN WEBSITE TO HTTPS? AN OPPORTUNITY EVERY BUSINESS HAS TO TAKE ADVANTAGE OF!

    Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. This presents a good opportunity to make the switch to HTTPS and webmasters can take advantage of this switch to implement other SEO improvements. Moving your website to HTTPS will encourage Googlebot to recrawl… Read more »

  • TACKLING THE PROBLEM OF DUPLICATE CONTENT

    Are you a business in Nairobi and this keeps happening to you? While duplicate content is an issue and can harm you in the SERPs, it’s not as scary as many make it out to be. Unless you are maliciously trying to manipulate the SERPs, Google and the other search engines won’t typically penalize you…. Read more »

  • 6 SEO STRATEGIES WEBSITES IN KENYA SHOULD DEFINETILY NOT IGNORE

    The phrase SEO sounds scary, but trust me it’s not. On the contrary, it’s actually quite thrilling and fun but only if you follow the strategies I will share with you below. SCHEMA MARKUP Schema is simply another way to organize the data/information on your site, and it gives Google a roadmap to your content…. Read more »

  • 5 HELPFUL TIPS OF HOW A KENYAN ECOMMERCE WEBSITE OWNER CAN USE THE LATEST TRENDS TO THEIR ADVANTAGE.

    How do you engage your visitors and capture their attention before they leave your website for good? Customers are looking for shopping experiences that are mainly targeted at them. Erik Bullen, CEO at MageMail, said “The megatrend is about hyper-personalization and the ability to buy ‘anywhere, anytime’ by applying modern technologies.” Here are the latest… Read more »

  • 2017 SEO RANKING FACTORS THAT ARE MORE IMPORTANT THAN OTHERS

    Nowadays, we have some SEO ranking factors that are more crucial than others. As technology advances, the search engines refine their ranking algorithms to better determine the relevance and return results that align with the searcher’s intent. Due to this constant changing of ranking algorithms, old factors no longer matter and new ranking factors (such… Read more »

  • 2018 GREAT FEATURES FOR THE PERFECT NGO WEBSITE DESIGN

    If you want to stand out from all of the rest, you should realize that a good website design makes your website presentable, but the best website design gets your visitors excited about giving back to the community. If you want to stand out from all of the rest, you should realize that a good website… Read more »

  • 5 ESSENTIAL REASONS WHY YOUR BUSINESS NEEDS A RESPONSIVE WEBSITE DESIGN

    With the popularity smartphones have received from Kenyan users, it’s a crime not to have a responsive website for your company. First, we have to understand what a responsive website is. This is a website design that adapts to whatever screen it is being viewed on, that is, you can use it on your desktop,… Read more »

  • FACEBOOK INTRODUCES PLAYING ADS IN THE “MIDDLE” OF ITS VIDEOS

    Have you noticed too many videos in your news feed, even from pages you hardly know of? Well, visual content is the most engaging trend today in Kenya and Facebook wants to fully utilize this. Many big publishers like Buzzfeed complained to Facebook that they were earning minimal amount from their videos and Facebook took… Read more »

  • YOUTUBE SURPRISES ITS USERS WITH THE “BREAKING NEWS” FEATURE, A BENEFIT FOR KENYAN AUDIENCE

    YouTube recently launched the “Breaking News” section where it shows a collection of worldwide news and events, and the feature is available on both mobile and desktop. The section shows videos that are region-specific and they are normally displayed in a scrollable format, and it includes options like ‘recommend’, ‘watch again’ and ‘recently added’. Although,… Read more »