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WHY YOUR BUSINESS NEEDS A WEBSITE (Part 2)

Common Objections Business Owners Make Against Having a Website We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses. 1: “MY BUSINESS IS TOO SMALL,… Read more »

WHY YOUR BUSINESS NEEDS A WEBSITE (Part 1)

If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website. Here’s why: Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an… Read more »

5 TIPS TO HELP MAKE YOUR WEBSITE MORE MOBILE FRIENDLY

Why should your website be more mobile friendly and how exactly do you do this? Are you noticing a decline in your organic website traffic; do you still use the same old website design that you began with? A bad website design could be the reason why you are losing website traffic and it’s a… Read more »

REVIEWS CAN BOOST THE BOTTOM LINE OF YOUR BUSINESS- STUDY

  A recent study showed that more review stars translate into higher paid search conversion rates. Businesses which had an average of 3.31 stars managed to get a 10.42% conversion rate. On the other hand, those that managed 4.5+ stars achieved a remarkable 12.83% conversion rate. The study further proved that the response rate also… Read more »

ADDING A BUSINESS DESCRIPTION IN GOOGLE IS NOW HASSLE FREE

It’s now possible to add a business description directly within Google my Business. Google had removed this feature back in 2016 when they dropped the Google+ support but it’s back. This feature has provided a hassle-free way to keep information about your business up to date and this ultimately helps the searchers.   How can… Read more »

RESCUING A POORLY CONVERTING WEBSITE (TIPS AND GUIDELINES)

No matter how many hours you spend on Google Analytics pages, you are likely to feel challenged when you see any sign of a slump. Something even more worse than this is when the traffic arrow is going up while conversions are in the negative range. This is a danger zone and everyone’s biggest nightmare…. Read more »

A QUICK GUIDE TO GETTING YOUR OWN BRANDED EMAIL ADDRESS

HOW DO I GET MY OWN EMAIL? Email addresses play a very important role when it comes to being professional. For example, a person emailing you from “hotP@adc.com” and another person emailing you from “kevin@kevinsbusiness.com” will have a different effect on you. In the above case, you are more likely to regard Kevin with more… Read more »

ACE SOLUTION AFRICA’S SEO

There is nothing as hard as trying to convince a client why your services are charged higher than your competitors. From time to time, I often have a tough time evangelizing to clients who are wise enough to canvass among multiple SEO companies here in Kenya and even Abroad. While the ones abroad are better… Read more »

BE CAREFUL HOW YOU COLLECT REVIEWS- GOOGLE UPDATES ITS REVIEWS GUIDELINES

  A struggle Google faces is trying to keep the Reviews Trustworthy. Often, people give Fake Reviews but Google is trying to Fish them out and only include Genuine Reviews. As reported in Google My Business Forums, just recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange… Read more »

GOOGLE LAUNCHES TWO NEW TOOLS AIMED AT HIGHLIGHTING THE IMPORTANCE OF PAGE SPEED ON MOBILE DEVICES

Google has consistently been pushing and encouraging website owners to improve their mobile-site experience. This has led them to launching multiple algorithms and tools aimed at achieving the same. Recently at Mobile World Congress, Google launched two new tools; a new Mobile Scorecard and a Conversion Impact Calculator that are designed to help you keep… Read more »

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  • 2017 SEO RANKING FACTORS THAT ARE MORE IMPORTANT THAN OTHERS

    Nowadays, we have some SEO ranking factors that are more crucial than others. As technology advances, the search engines refine their ranking algorithms to better determine the relevance and return results that align with the searcher’s intent. Due to this constant changing of ranking algorithms, old factors no longer matter and new ranking factors (such… Read more »

  • 2018 GREAT FEATURES FOR THE PERFECT NGO WEBSITE DESIGN

    If you want to stand out from all of the rest, you should realize that a good website design makes your website presentable, but the best website design gets your visitors excited about giving back to the community. If you want to stand out from all of the rest, you should realize that a good website… Read more »

  • 5 ESSENTIAL REASONS WHY YOUR BUSINESS NEEDS A RESPONSIVE WEBSITE DESIGN

    With the popularity smartphones have received from Kenyan users, it’s a crime not to have a responsive website for your company. First, we have to understand what a responsive website is. This is a website design that adapts to whatever screen it is being viewed on, that is, you can use it on your desktop,… Read more »

  • FACEBOOK INTRODUCES PLAYING ADS IN THE “MIDDLE” OF ITS VIDEOS

    Have you noticed too many videos in your news feed, even from pages you hardly know of? Well, visual content is the most engaging trend today in Kenya and Facebook wants to fully utilize this. Many big publishers like Buzzfeed complained to Facebook that they were earning minimal amount from their videos and Facebook took… Read more »

  • YOUTUBE SURPRISES ITS USERS WITH THE “BREAKING NEWS” FEATURE, A BENEFIT FOR KENYAN AUDIENCE

    YouTube recently launched the “Breaking News” section where it shows a collection of worldwide news and events, and the feature is available on both mobile and desktop. The section shows videos that are region-specific and they are normally displayed in a scrollable format, and it includes options like ‘recommend’, ‘watch again’ and ‘recently added’. Although,… Read more »

  • TOP 3 LATEST FACEBOOK UPDATES THAT ARE USEFUL AND WILL BLOW YOU AWAY

    Facebook recently received some very beneficial and interesting updates that will help the business people of Nairobi seeking to advertise. They are listed below: Video-format cover images The first amazing update Facebook has produced is the video-format cover image feature. The steps on how to create your own cover video is: The cover video has… Read more »

  • IMPORTANCE OF PAY PER CLICK TO A KENYAN BUSINESS

    Great leads and conversions for your business can be generated from the top paying platforms like Google, Bing and Facebook, which create brand awareness and reach our target audience. Mostly, we consider the short term goals rather than the long term goals. Its one thing when the target audience clicks on your ad and you… Read more »

  • PROXIMITY TAKE OVER IN THE KENYAN LOCAL SEARCH

    Moz recently carried out a research where it discovered that that proximity had dominated the local search. If you were to search for a local business in Nairobi for example, you would get many suggestions as compared to searching for a local business in the whole country, which only provides about 6-10 options only. What… Read more »

  • DOMINATE THE LOCAL SEARCH IN KENYA

    The only way Kenyan Business can be at the top in the ever-changing world of SEO is by keeping up with emerging trends so as to reap the most benefits. Below are some of the tips that can guide you on your way to acquiring that: Title tag and meta descriptions The title tag refers… Read more »

  • Discover the Magic of a website

    Website lessons from Amko Safaris

    Every time web design is mentioned designers think about website speed, the aesthetic nature, and interactivity. As a result, they set up very nice looking websites, which are fast but if such website cannot meet the needs and objectives of the business. It is useless. It is like putting a nice gold ring on a… Read more »