Today, social media platforms are the Holy Grail when it comes to implementing effective marketing strategies. With over 3.7 billion active users in 2019 globally, it’s no doubt the reason behind why marketers across the world are leveraging social media platforms to boost brand awareness, generate user engagement, increase organic visibility and reach their target audiences. While there are numerous social media platforms you can use to promote sales in your business, Instagram should be one of them.
It’s no secret that this visual-centric platform, with a staggering 1 billion users is an effective marketing platform. Moreover, Instagram is continuously gaining popularity among brands and businesses due to its undisputed potential to fuel sales, attract more clients and convert leads or followers into brand advocates. Truth be told, although Instagram marketing is very competitive, this platform is an effective sales generating pipeline. However, to optimize the benefits of Instagram and all its useful features, it’s imperative to establish a strategy that aligns with your goal—to increase sales. Below is a list of proven Instagram marketing tips to increase sales in your business.
Invest in high-quality images
It’s vital to keep your followers updated about your brand. With Instagram, you can do exactly that by posting high-quality, and captivating images or Instagram stories that perfectly highlight your brand and the products or services you provide.
Additionally, ensure that you maintain the brand’s visual consistency. This will allow your brand to be easily recognizable which boosts the chances of people engaging with your posts (through likes, shares, comments and so on) more.
Piggyback on the right hashtags
Consider this, Instagram is used by billions of people and over 25 million businesses as well. And for you to reach your target users, you have to compete for your brand’s visibility. The best way to ensure that your brand outspreads its reach, brand awareness, and audience engagement is to use the relevant hashtags. Establish an effective hashtag strategy and watch your brand visibility on Instagram snowball.
Take advantage of Instagram ads
Instagram ads can significantly boost the audience reach. It is a great technique that businesses use to advertise their products and services to their target audience. And the best thing about Instagram ads is that your ads will target followers or users who are already interested in your products and services.
Additionally, you can use Instagram ads to run retargeting campaigns for leads that have visited your website and try to convert them once more. However, to achieve this, you need to provide ads that focus on their previous interaction and behavior to turn them into customers and increase sales. You can integrate vibrant colors, attractive features and eye-catching images of your products and services to do this.
Incorporate the Instagram shopping feature
This shopping feature simplifies users’ shopping experience by allowing them to shop for products within the app. additionally, the function will enable brands to sell through the app by marking products you wish to trade with a shopping icon. This will not only increase sales but also promote customer relationships and boosts positive customer experience with your followers or clients.
Use influencer marketing
Influencer marketing is among the most effective and reliable advertising approach businesses use. Generally, consumers prefer to buy products from brands that have been endorsed by industry influencers, celebrities, bloggers, and so on. Using influencer marketing not only increases sales but also doubles your audience reach meaning improved brand awareness and visibility.
There’s no doubt that Instagram is an excellent platform for positioning your brand as the industry authority and increase conversions. This platform allows businesses to reach a wider audience, create brand visibility and awareness as well as increase revenue. To successfully do this, a professional social media agency in Kenya can assist your business to establish an effective Instagram strategy to ensure you achieve your goals.