It’s now possible to add a business description directly within Google my Business. Google had removed this feature back in 2016 when they dropped the Google+ support but it’s back. This feature has provided a hassle-free way to keep information about your business up to date and this ultimately helps the searchers.
How can you add a business description on Google?
It is a simple process that includes 4 simple steps:
- login to google my business
- click on the info button on the menu bar
- click on the add business description
- click on the pencil icon and add info
The character limit is 750 and only the first 250 characters are displayed in the knowledge panel, so try making it as crisp and engaging as possible. Try using a copy from your best-performing Adwords ad as inspiration.