In this world of technology everything is changing. Relying on your past success and you will be left in the dust. Just like Mobile phones, computers and websites, search engine optimization is also evolving in order to deliver better search results. SEO experts are being forced to get rid of common myth about SEO and adapt this new trends to realize better results. Below are some of the myth about SEO:

SEO is a Scam…This is absolutely not true though there are a number of fraudsters who claim to practice Search engine Optimization (SEO). This is same as other industries where people have to make money by all means. Some business owners have been approached by these fraudsters who promise results but deliver nothing. If you are promised top google ranking and charged cheaply, just know it is a scam. SEO is a process, and takes a lot of time and effort before you get positive results. Unfortunately, there are no SEO professional licenses, so cartels take the advantage. Eventually, they tarnish the reputation of this industry.

Google will figure out—No, it is not that easy! Web developers will try to throw several URL at Google crawlers and expect algorithms to miraculously deliver these pages to the targeted audience searching online. Remember despite google being able to provide all answers, it cannot perform a magic! Each page send to search result should have some uniqueness and contain technical clues to help search engine to separate them from countless pages on the web. Search engines are basically answer machines. When a person searches a product or service online, the search engine will return results relevant to the query, then ranks the results according to the popularity of the website having the information. Without SEO, this can’t be achieved.

We did SEO once– SEO requires regular ongoing process to maintain visibility and growth. As we all know technology is changing each day and internet has become a very competitive place. Millions of websites are looking for traffic online. Business owners have opted SEO service to drive traffic to their website. Most likely there are several website that are similar to yours, each targeting same audience and offering same services or products. If you are really in a competition, it will force you to make your website stand out and unique. The only trick is to maintain your SEO efforts by:

  • Regularly adding new content
  • Promoting your website
  • Seek inbound links from other quality websites.




Social media marketing isn’t relevant to my SEO efforts…Let’s face this reality- Social media is the new exciting marketing platform in town. Millions of people are on Facebook, Instagram and twitter and now more companies are struggling to get a space on this sites. Exciting stories and videos on this social media sites can bring a huge amount of traffic. If the links on the stories are directed to your website automatically your website will get the same traffic. The more people view your website the better SEO ranking.

SEO is all tricks…  Really! This is a lie! SEO is a process that affect the visibility of a website or a web page in search engines such as yahoo, google etc. The higher your website is ranked on this search engines the more possibility of getting business. This is a process and not tricks, it involve the following steps:

  • Research
  • Reporting & Goal Setting
  • Content Building
  • Page Optimization
  • Social & Link Building
  • Follow Up Reporting & Analysis

For a successful SEO process you need to monitor results and build relevant content frequently. SEO is ever-changing and you need to stay ahead of the game.

SEO is one of the important aspect you need to start so as to increase traffic on your website. Ace Solution Africa help business to build their brand online and generate more enquiries through their website.



Written by Mutari Diawara

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