Common Objections Business Owners Make Against Having a Website
We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses.
1: “MY BUSINESS IS TOO SMALL, AND I DON’T HAVE THE BUDGET FOR A WEBSITE.”
This is the most common objection we hear from small business owners.
Look—your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for a license—you’re going to get in big trouble later if you don’t fork over that initial investment.
Get a website—it doesn’t have to be fancy and expensive, but it needs to exist, and it needs to be able to be found by search engines.
2: “I ALREADY HAVE ENOUGH BUSINESS. I DON’T NEED A WEBSITE.”
Even if you have more business than you can handle, you need a website, no ifs ands or buts.
3: “OUR CUSTOMERS AREN’T BIG COMPUTER USERS.”
Your customers aren’t “computer users”? That’s baloney. What this business owner is forgetting is that “computer users” aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices.
Not only do 89 percent of adults use the internet, but 77 percent of them own a smartphone, and mobile web traffic has outpaced desktop web traffic for.
Smartphone = computer user.
4: I DON’T NEED A WEBSITE BECAUSE MY INDUSTRY DOESN’T NEED ONE/I’M NOT AN ECOMMERCE OR AN ONLINE BUSINESS.
This is a HUGE misconception a lot of people have. Just because you’re not ecommerce does not mean you don’t need a website. Consumers—even B2B buyers—still need to find you, learn about you, and trust you because they buy from you. The large majority of our clients aren’t ecommerce, and each one of them has seen considerable revenue growth from having a website.
Final Takeaway: The Price of Having a Website Is Much Lower than the Price of Getting Left Behind
A recent Capital One study found that only 56 percent of small businesses say they have a company website.
That should tell you two things:
- 56 percent of businesses are doing better than yours
- You still have a chance to beat 44 percent of them if you get a website now
Look, anyone who tells you your business doesn’t need a website is just plain wrong. Those experts who say you don’t need a website unless you’re an online business or an ecommerce business.
Yea, they’re also wrong.
Tell you what—if you’ve recently read an article saying you don’t need a website, send it to me, and I’ll tell you why THAT’S wrong. It costs just pennies to get started with a web presence, and quite frankly, you’d have to be insane not to get one. If you need help, give us a shout—we have a wide range of website design packages for every budget, and we’d be happy to walk you through your needs.