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NEW UPDATES FOR FACEBOOK ADS MANAGER

Facebook launches a new update for “Ads Manager” that’s aimed at improving their Advertisement services. In the new update, Facebook combines Ad manager and Power Editor into one platform so as to make it simpler for users to create and manage Ads on a common platform. The new update comes with a few noticeable changes,… Read more »

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PRACTICAL TIPS FOR USING GOOGLE’S LOCAL Q&A FEATURE

The main idea behind introducing the Q&A into local search was for Google first to get most updated and relevant data about businesses and places, while at the same time it would serve as the best source for fresh content. However, it’s very crucial to use this feature carefully to avoid it working against your… Read more »

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TACKLING THE PROBLEM OF DUPLICATE CONTENT

Are you a business in Nairobi and this keeps happening to you? While duplicate content is an issue and can harm you in the SERPs, it’s not as scary as many make it out to be. Unless you are maliciously trying to manipulate the SERPs, Google and the other search engines won’t typically penalize you…. Read more »

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5 HELPFUL TIPS OF HOW A KENYAN ECOMMERCE WEBSITE OWNER CAN USE THE LATEST TRENDS TO THEIR ADVANTAGE.

How do you engage your visitors and capture their attention before they leave your website for good? Customers are looking for shopping experiences that are mainly targeted at them. Erik Bullen, CEO at MageMail, said “The megatrend is about hyper-personalization and the ability to buy ‘anywhere, anytime’ by applying modern technologies.” Here are the latest… Read more »

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2017 SEO RANKING FACTORS THAT ARE MORE IMPORTANT THAN OTHERS

Nowadays, we have some SEO ranking factors that are more crucial than others. As technology advances, the search engines refine their ranking algorithms to better determine the relevance and return results that align with the searcher’s intent. Due to this constant changing of ranking algorithms, old factors no longer matter and new ranking factors (such… Read more »

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