Smartphone technology has been the newest and biggest invention to the communication for the longest time now. By 2015, mobile usage had surpassed desktop searches by a significant number and the growth is still being witnessed. In the current times we are in, its possible to access the web using different devices; tablets, netbooks and even smart TVs. This means that internet reach has increased and is still increasing.
Although this change took some time for marketers. They had very good desktop websites but on the other hand, their sites on the mobile and tablet devices were taking too long to load images and the website in general. This issue brought rise to the responsive websites in Kenya.
Here are the top 4 common mistakes made by marketers and how you can avoid them altogether.

1. Bloated images
Responsive websites make use of a single markup for all devices. So, to ensure that you are sending the right image to the right device, use following tricks.
• Run images though ImageMagick for an optimal size.
• Maintain high depth even after reducing the image size by using Lossy Compression.
• Use multiple servers to render images.

2. Slow loading page time
Mobile and tablet users are always on the move, this means that if they come across a page that takes more than 5 seconds to load they might as well abandon it. This will mean loss of a lot of prospective clients for your business. Use Google’s PageSpeed Insights tool to analyze your site’s performance. It will provide you with valuable information using which you can boost the speed of your website.

3. Long forms
When a visitor accesses your site, it means they are highly interested, and losing them at this point means you have lost a definite sale. The best way to keep these prospects is if your visitors fill a form that is short and simple. You shouldn’t ask for too much information rather ask the basics; name, phone number and email address. If you require more information, you can ask for it later.

4. Not taking mobile users intent into consideration
Having a responsive website in Kenya doesn’t necessarily mean that you have your mobile user’s best intentions in mind, rather you yourself are the one who will determine that. You best know your users and you will ensure that they can easily navigate through it with ease. Having too much content cramped in your site will be a problem for you. This will cause your users to be distracted and they might end up even not taking any action. You should ensure your site design is neat, clean and clear, this will ensure the user doesn’t waste time.

So long as you follow the tips above while avoiding the common mistakes mentioned, you are guaranteed to have one of the best responsive websites in Kenya.







Written by Mutari Diawara