A struggle Google faces is trying to keep the Reviews Trustworthy. Often, people give Fake Reviews but Google is trying to Fish them out and only include Genuine Reviews. As reported in Google My Business Forums, just recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange for Positive Reviews. This is not only wrong but also has some ethical implications.
Other law firms and businesses disapproved of this act and reported the incident to Google. As a result, Google has Updated their Reviews Guideline from:
“Don’t offer or accept money, products or services to write reviews for a business or to write negative reviews about a competitor.”
“In addition to Prohibited Content guidelines, text reviews are subject to the following additional requirements:
- Don’t use reviews for advertising purposes. This includes, but is not limited to, posting email addresses, phone numbers, social media links or links to other websites in your reviews.
- Don’t include promotional or commercial content.
- Don’t offer or accept money in exchange for reviews.
- Don’t solicit reviews from customers in bulk.”
A Review is important and equally effective as a personal recommendation, but you should be careful how you collect it.
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