Google has long been known as the go-to search engine for finding information on the internet, and with good reason! By using certain keywords and phrases in your website’s title tags, meta descriptions, and other online content, you can improve your chances of ranking high in Google search results. But what about reviews?

Online reviews are one of the most powerful tools that you can use to improve your SEO and Google rankings. Not only do they help people find your business or product easier, but they can also generate leads for you. Plus, reviews from happy customers can create word-of-mouth buzz that can help drive more traffic to your website.

What is SEO?

SEO (search engine optimization) is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs), often through the use of keywords. In layman’s terms, SEO is all about making sure your website is as visible as possible to potential online shoppers, so you can rank higher in search engine results pages (SERPs).

There are many factors that go into determining a website’s SEO ranking, but one of the most important is the quality of its online reviews. According to studies conducted by Google and other leading search engines, up to 80% of a website’s overall traffic can be attributed to positive reviews. In other words, if a site has consistently positive reviews from satisfied customers, it’s more likely to rank higher in search engine results pages (SERPs).

It should come as no surprise then that businesses that focus on online reviews and SEO rankings achieve better results than those that don’t. By cultivating an online review policy that includes rewarding reviewers for their feedback, businesses can increase their SEO and online reputation while also creating a loyal customer base.

Why use online reviews?

Online reviews are an excellent way to improve your SEO and Google rankings. They can help you to differentiate your website from the competition and boost traffic. Additionally, online reviews can help you to build trust and rapport with potential customers.

What are the benefits of online reviews?

Online reviews can help your business with a few things. First, they can help improve your SEO. Second, they can boost your Google rankings. Finally, online reviews can be a valuable tool for customer feedback. Here are some of the benefits to using online reviews:

1. Improves SEO: One of the best ways to improve your SEO is to get positive reviews from other websites. Positive reviews will help increase your rank in search engine results pages (SERP).

2. Boosts Rankings: Getting high-ranking results in Google is important for businesses of all sizes. With good SEO and Google rankings, you’ll be more visible to potential customers and find it easier to attract new ones.

3. Provides Customer Feedback: Online reviews are an excellent way to provide customer feedback and improve the quality of service you offer. By gathering customer feedback through online reviews, you can learn what needs to be improved and make changes before someone has a negative experience. 

4. Increases Customer Loyalty: By providing high-quality customer service and keeping your customers happy, you can increase their loyalty and overall spending. This can be a real boon to your business, as customers are more likely to recommend your business to their friends and family.

How do online reviews help SEO and Google Rankings?

Since Google is such a big part of the online world, it’s no wonder that they care about reviews. Reviews can help your website rank higher in Google search results, and they also help improve your SEO.

When someone conducts a Google search for a product or service, the first few pages of results are typically dominated by websites with high-quality reviews. This is because Google rewards websites that have high-quality content on their site.

If you’re looking to improve your website’s SEO, then you should make sure to add reviews to your site. Not only will reviews help your website rank higher, but they’ll also help people learn more about your products and services.

So if you’re looking to increase traffic to your website and improve your overall ranking in Google, make sure to add reviews to your site!

How to Get More Reviews on Your Website

Getting reviews from your website is an important part of SEO and Google Rankings. Reviews can help people learn about the products or services you offer and whether they should consider them. They can also help you improve your website’s credibility and trustworthiness.

To get reviews, start by thinking about the types of people who might be interested in your products or services. You can then target your marketing efforts accordingly. You can also create a review request form on your website or contact customers who have already purchased from you to ask for their feedback.

By promoting reviews on your website and using them to improve your SEO and Google Rankings, you’ll help increase the visibility of your business and attract new customers.


Online reviews are an incredibly valuable tool for both businesses and individuals looking to improve their online presence. Not only do online reviews help SEO, but they can also help Google Rankings. By reading and responding to online reviews, business owners can show that they value their customers and are committed to addressing any issues or concerns that may arise. In addition, customer service skills can be improved by learning how to address customer complaints in a professional manner.