Instagram is one of the social media marketing Nairobi platforms that most business owners now are currently using to promote their businesses.
Instagram has introduced a new feature, which now allows you to add a poll question to your Instagram story, with two answer options. Your followers viewing the post can answer your poll, by selecting one of the two given options.

How to Use Instagram Poll Sticker
To add an Instagram Poll sticker to your story, upload your post, then click the sticker icon on the top right and select the sticker saying Poll. Put your question with two answer options then post it. When you swipe up, you will see everyone who has participated in the poll and what their response was. You can also see the percentage breakdown of the poll.


The Instagram poll sticker is an investment for your company and here is how you can utilize this tool for your business:

Interact with your viewers
With Instagram Poll sticker, it’s possible to interact with your followers over any Instagram story. You can ask any question with an option of “Yes” or “No” and also you can also ask brand-related questions to know your viewer’s opinion and understand them better.

Get Your Audience’s Insight

This feature lets you know your audiences’ preference and gain more information about their choice and what they prefer. On knowing your audience’s preference, you will be able to serve them better.

Include Your Audience in Choices
Through the Instagram Poll sticker tool, you can interact with your audience and ask them to choose their favorite, this way you show them that their choices matter to you.

Bring Something New to A Hashtag Campaign, Event Coverage or Location
The same way we interact via live tweeting during events and hashtag campaigns, Instagram Poll offers you the same opportunity. You can combine a poll sticker with hashtag sticker, or put hashtag to the caption and start an interaction with the audience. Even you can combine the poll sticker with a location sticker for local exposure.

Combine It With “Swipe Up” Link

You can combine your Instagram Poll sticker with the “Swipe Up” post, or add a poll after the “See More” link. Note that the “Swipe Up” link is accessible only when your account has over 10,000 followers.

This great feature not only helps you know peoples preferences and likes but it will likely be used for social media marketing in Nairobi and its guaranteed to bring the relevant conversions and engagements on your Instagram account.


Written by Mutari Diawara