Website design is an extensive field. We’d like to narrow it down to one part that shows a lot of potential. This is for those looking for website designers for small business. There are certain features and design elements that best complement small businesses in Kenya. Small businesses have specific needs that warrant a custom approach in designing. Let’s take a look at the must-have features of a small business website.

What the best website designers for small businesses consider

Use the Best CMS

A content management system is a vital component of any website. Most websites are not static pages (brochures), they are progressive. This means that most websites need regular editing to update new data. You therefore require a superb content management system to help you through. The CMS helps you delete, edit or create new content with ease.

It’s like an editor with an easy-to-use Dashboard. WordPress is the best CMS tool out there. It has a good number of plugins that help you achieve your set goals. It is free to use, easy to install, and generally easy to use. Joomla and Drupal are other alternatives.

Choose the right Hosting Service

As a small business, you might not have a big budget to spend on hosting. This is why small businesses opt for a shared server. This is not the best way to go about it though. Shared servers pose a lot of security threats. Since many websites are using one server, a hacking threat on a single website could bring all other websites sharing the server down.

A dedicated server might be quite pricy for a small business hence we have a third alternative. A Virtual Private Server is the best alternative. It has the capabilities of a Dedicated Private Server at the price of a shared server. Physically it’s one machine, however, it is partitioned internally to act like several standalone servers.

Website Designers for small businesses normally have a wealth of information on Hosting. It is wise to enquire what hostage service they prefer. Make sure they have good on dial customer service. Another key thing to look out for is the server company’s Security service protocol.

Search Engine Optimization

SEO is vast but the developer has his fair share of responsibilities. Optimal code helps the website rank better on google. The source code has to be optimized.  Title tags Meta descriptions, H1 heading tags, and internal links all have to be in check with optimization standards. You also want to identify keywords and implement them in your design. Finally, social media liking is also a good SEO practice observed by website designers for small businesses.

Integration With Analytics Tools

You do want to ensure that your website is getting enough traffic. Google Analytics helps you make sense of the data that is coming into your site. Many businesses wonder how they can get user insight to help them improve. This is how one can calculate the bounce rate and the exact number of clicks a certain web page gets. The best website designers for small business are able to advise you on this.